Email List Builder
Email list builder popup for Shopify. Multi-step capture with discount-on-completion — 40%+ completion rates vs single-step. Live preview.
Why this template works
Multi-step popups outperform single-step on completion rate by a counterintuitive amount — splitting "give us your email + here's your discount" into two beats actually lifts conversion 30-40%. The first step (e.g.
, "Are you shopping for yourself or as a gift?") creates investment without asking for anything yet. By the time step 2 asks for email, the visitor has already made one micro-commitment, and the email request feels like the last small step rather than the entire ask.
This template uses that mechanic. Best for stores where you want both the email AND a piece of segmentation data on the way in.
When to use this template
Best for
- email list building
- first-purchase conversion
- segmentation-rich brands
- high-AOV stores
Conversion scenarios
- Welcome flow email capture
- Pre-segmentation by use case
- Pre-launch waitlist building
- Acquisition-channel-specific welcome
Set up in 3 steps
- 01
Pick the segmentation question
What's the one thing about your visitor that would change the welcome flow? (Use case, gender, gift vs. self, etc.) Ask only that.
- 02
Wire the answer to a Klaviyo property
Each answer becomes a tag — drives the welcome series content branching.
- 03
Customize the discount
10-15% is the standard welcome floor. Higher discounts incentivize completion but degrade list quality.
Frequently asked
Why does the multi-step version convert better?
Foot-in-the-door psychology. Once a visitor has answered one micro-question, the cognitive cost of leaving feels higher than completing the second step.
Should I require the segmentation answer?
Yes — required questions complete at 80-90%, optional ones at 30-40%. The friction is worth the data.
Can I add more steps?
Three steps max. Past three, completion drops below single-step rates.
Two themes, one engine
Every template ships in light and dark. The conversion flow, copy, and animations are identical — pick what matches your storefront.
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Use Email List Builder
in your store today.
Install in one click. The template loads pre-configured in your editor — customize copy, colors, and triggers in minutes.