Cookie Policy

Essential Cookies

These cookies are necessary for our website and application to function properly. They enable core functionality such as:

• Authentication and account access
• Security and fraud prevention
• Load balancing and system operation
• Shopping cart and checkout functionality (via Shopify)
• Session management and preferences

These cookies cannot be disabled as they are essential for the service to function.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website and application:

• Google Analytics: Website traffic and behavior analysis
• PostHog: Product analytics and user journey tracking
• Internal Analytics: App usage statistics and performance metrics

This data is anonymized and used to improve our services.

Functional Cookies

Functional cookies enhance your experience by remembering your choices:

• Language and region preferences
• Theme and display settings
• Form data and progress saving
• Recently viewed content

Advertising and Remarketing Cookies

These cookies let us measure which of our ads actually bring merchants to nudgesmart.com, and show our ads again to people who visited but did not install the app. We work with two advertising partners:

• Meta Platforms Ireland Limited (Meta Pixel) — sets the _fbp and _fbc cookies for Facebook and Instagram remarketing and conversion measurement
• Google (Google Ads remarketing tag) — sets the _gcl_au cookie, plus the IDE and test_cookie cookies on doubleclick.net

These partners receive the page you are on, the page you came from, a coarse event name (for example “clicked through to the App Store”) and a random event ID. They do not receive your email address, your name, or your Shopify store identity.

If you are in the EEA, the UK or Switzerland, advertising cookies are off by default and nothing is set until you accept them in our cookie banner. Everywhere else they are on by default and you can turn them off at any time using the Cookie Preferences button in our footer.

Browser Settings

You can control cookies through your browser settings. Here's how to manage cookies in popular browsers:

• Google Chrome: Settings → Privacy and security → Site settings → Cookies
  Chrome Cookie Settings Guide
• Firefox: Settings → Privacy & Security → Cookies and Site Data
  Firefox Cookie Settings Guide
• Safari: Preferences → Privacy → Manage Website Data
  Safari Cookie Settings Guide
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
  Edge Cookie Settings Guide

Opt-Out Options

You can opt out of specific tracking services:

• Google Analytics:Google Analytics Opt-out Browser Add-on
• Google Ads:Google Ads Settings
• Meta:Meta Ad Preferences
• Industry Opt-out:Digital Advertising Alliance Opt-out

Global Privacy Control and Do Not Track

If your browser or a browser extension sends a Global Privacy Control (GPC) signal, or the older "Do Not Track" header, we treat it as an automatic decline of all analytics and advertising cookies. You do not need to interact with our cookie banner — only strictly necessary cookies are set, and no analytics or advertising tags load.

"Do Not Track" is not an enforced standard, so we can only speak for nudgesmart.com. If you follow a link from our site to somewhere else, we cannot control how that site responds to the signal.