PlannersFree tool

When should I start my holiday campaign?

Your market

BD · BangladeshChange market — 56 available

Christmas and Boxing Day are not listed for Bangladesh. The same exclusion list the storefront model uses treats this market as non-Christmas, so the events are dropped from the data rather than hidden in the layout.

Next up

BD · 27 ahead

  1. MahanabamiTue 20 OctStart Sun 20 Sep
  2. Durga PujaWed 21 OctStart Mon 21 Sep
  3. HalloweenSat 31 OctStart Thu 1 Oct
  4. National Revolution and Solidarity DaySat 7 NovStart Thu 8 Oct
  5. Singles' Day (11.11)Wed 11 NovStart Mon 12 Oct

Month by month

‹ Aug
September 20260 commercial · 3 holidays
Oct ›
  • Commercial shopping date
  • Public or religious holiday
  • Open a marked day for its schedule
Jump to any month — 2026 and 2027

Also running through September 2026: Back to School Season (Sat 1 Aug to Tue 15 Sep). Each is marked on the day it opens, because that is the day its schedule counts back from.

Fri 4 SepJanmashtami (Past)
Thu 24 SepFateha-i-Yajdaham (tentative)
Sat 26 SepMadhu Purnima
Every date for 2026 and 202786 dates · BangladeshShow every date and its schedule

Global Events (14 upcoming)

Worldwide
2026
  1. HalloweenCostume and candy shopping seasonSat 31 Oct 2026start Thu 1 Oct · offer Sat 17 Oct · urgency Wed 28 Oct
    1. 30 days outThu 1 OctTeaser
    2. 14 days outSat 17 OctMain offer
    3. 7 days outSat 24 OctReminder
    4. 3 days outWed 28 OctFinal urgency
    5. event daySat 31 OctEvent day
    6. 3 days afterTue 3 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  2. Singles' Day (11.11)World's largest online shopping day, originated in China but now globalWed 11 Nov 2026start Mon 12 Oct · offer Wed 28 Oct · urgency Sun 8 Nov
    1. 30 days outMon 12 OctTeaser
    2. 14 days outWed 28 OctMain offer
    3. 7 days outWed 4 NovReminder
    4. 3 days outSun 8 NovFinal urgency
    5. event dayWed 11 NovEvent day
    6. 3 days afterSat 14 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  3. Black FridayMajor shopping day with significant discounts and promotionsFri 27 Nov 2026start Wed 28 Oct · offer Fri 13 Nov · urgency Tue 24 Nov
    1. 30 days outWed 28 OctTeaser
    2. 14 days outFri 13 NovMain offer
    3. 7 days outFri 20 NovReminder
    4. 3 days outTue 24 NovFinal urgency
    5. event dayFri 27 NovEvent day
    6. 3 days afterMon 30 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  4. Cyber MondayOnline shopping day focusing on digital deals and e-commerceMon 30 Nov 2026start Sat 31 Oct · offer Mon 16 Nov · urgency Fri 27 Nov
    1. 30 days outSat 31 OctTeaser
    2. 14 days outMon 16 NovMain offer
    3. 7 days outMon 23 NovReminder
    4. 3 days outFri 27 NovFinal urgency
    5. event dayMon 30 NovEvent day
    6. 3 days afterThu 3 DecTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

2027
  1. New Year's DayNew year celebrations and salesFri 1 Jan 2027start Wed 2 Dec · offer Fri 18 Dec · urgency Tue 29 Dec
    1. 30 days outWed 2 DecTeaser
    2. 14 days outFri 18 DecMain offer
    3. 7 days outFri 25 DecReminder
    4. 3 days outTue 29 DecFinal urgency
    5. event dayFri 1 JanEvent day
    6. 3 days afterMon 4 JanTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  2. Valentine's Day ShoppingCommercial shopping event for gifts, flowers, jewelry, and diningSun 14 Feb 2027start Fri 15 Jan · offer Sun 31 Jan · urgency Thu 11 Feb
    1. 30 days outFri 15 JanTeaser
    2. 14 days outSun 31 JanMain offer
    3. 7 days outSun 7 FebReminder
    4. 3 days outThu 11 FebFinal urgency
    5. event daySun 14 FebEvent day
    6. 3 days afterWed 17 FebTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  3. Mother's Day ShoppingGift shopping for flowers, jewelry, dining, and spa servicesSun 9 May 2027start Fri 9 Apr · offer Sun 25 Apr · urgency Thu 6 May
    1. 30 days outFri 9 AprTeaser
    2. 14 days outSun 25 AprMain offer
    3. 7 days outSun 2 MayReminder
    4. 3 days outThu 6 MayFinal urgency
    5. event daySun 9 MayEvent day
    6. 3 days afterWed 12 MayTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  4. Summer Sale SeasonTraditional summer clearance and vacation shopping periodTue 15 Jun 2027through Tue 31 Augstart Sun 16 May · offer Tue 1 Jun · urgency Sat 12 Jun
    1. 30 days outSun 16 MayTeaser
    2. 14 days outTue 1 JunMain offer
    3. 7 days outTue 8 JunReminder
    4. 3 days outSat 12 JunFinal urgency
    5. event dayTue 15 JunEvent day
    6. 3 days afterFri 18 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  5. Father's Day ShoppingGift shopping for tools, electronics, clothing, and experiencesSun 20 Jun 2027start Fri 21 May · offer Sun 6 Jun · urgency Thu 17 Jun
    1. 30 days outFri 21 MayTeaser
    2. 14 days outSun 6 JunMain offer
    3. 7 days outSun 13 JunReminder
    4. 3 days outThu 17 JunFinal urgency
    5. event daySun 20 JunEvent day
    6. 3 days afterWed 23 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  6. Back to School SeasonPeak season for school and office supplies, clothing, and electronicsSun 1 Aug 2027through Wed 15 Sepstart Fri 2 Jul · offer Sun 18 Jul · urgency Thu 29 Jul
    1. 30 days outFri 2 JulTeaser
    2. 14 days outSun 18 JulMain offer
    3. 7 days outSun 25 JulReminder
    4. 3 days outThu 29 JulFinal urgency
    5. event daySun 1 AugEvent day
    6. 3 days afterWed 4 AugTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  7. HalloweenCostume and candy shopping seasonSun 31 Oct 2027start Fri 1 Oct · offer Sun 17 Oct · urgency Thu 28 Oct
    1. 30 days outFri 1 OctTeaser
    2. 14 days outSun 17 OctMain offer
    3. 7 days outSun 24 OctReminder
    4. 3 days outThu 28 OctFinal urgency
    5. event daySun 31 OctEvent day
    6. 3 days afterWed 3 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  8. Singles' Day (11.11)World's largest online shopping day, originated in China but now globalThu 11 Nov 2027start Tue 12 Oct · offer Thu 28 Oct · urgency Mon 8 Nov
    1. 30 days outTue 12 OctTeaser
    2. 14 days outThu 28 OctMain offer
    3. 7 days outThu 4 NovReminder
    4. 3 days outMon 8 NovFinal urgency
    5. event dayThu 11 NovEvent day
    6. 3 days afterSun 14 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  9. Black FridayMajor shopping day with significant discounts and promotionsFri 26 Nov 2027start Wed 27 Oct · offer Fri 12 Nov · urgency Tue 23 Nov
    1. 30 days outWed 27 OctTeaser
    2. 14 days outFri 12 NovMain offer
    3. 7 days outFri 19 NovReminder
    4. 3 days outTue 23 NovFinal urgency
    5. event dayFri 26 NovEvent day
    6. 3 days afterMon 29 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  10. Cyber MondayOnline shopping day focusing on digital deals and e-commerceMon 29 Nov 2027start Sat 30 Oct · offer Mon 15 Nov · urgency Fri 26 Nov
    1. 30 days outSat 30 OctTeaser
    2. 14 days outMon 15 NovMain offer
    3. 7 days outMon 22 NovReminder
    4. 3 days outFri 26 NovFinal urgency
    5. event dayMon 29 NovEvent day
    6. 3 days afterThu 2 DecTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

Already passed · 6
  1. New Year's Day (Past)New year celebrations and salesThu 1 Jan 2026start Tue 2 Dec · offer Thu 18 Dec · urgency Mon 29 Dec
    1. 30 days outTue 2 DecTeaser
    2. 14 days outThu 18 DecMain offer
    3. 7 days outThu 25 DecReminder
    4. 3 days outMon 29 DecFinal urgency
    5. event dayThu 1 JanEvent day
    6. 3 days afterSun 4 JanTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  2. Valentine's Day Shopping (Past)Commercial shopping event for gifts, flowers, jewelry, and diningSat 14 Feb 2026start Thu 15 Jan · offer Sat 31 Jan · urgency Wed 11 Feb
    1. 30 days outThu 15 JanTeaser
    2. 14 days outSat 31 JanMain offer
    3. 7 days outSat 7 FebReminder
    4. 3 days outWed 11 FebFinal urgency
    5. event daySat 14 FebEvent day
    6. 3 days afterTue 17 FebTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  3. Mother's Day Shopping (Past)Gift shopping for flowers, jewelry, dining, and spa servicesSun 10 May 2026start Fri 10 Apr · offer Sun 26 Apr · urgency Thu 7 May
    1. 30 days outFri 10 AprTeaser
    2. 14 days outSun 26 AprMain offer
    3. 7 days outSun 3 MayReminder
    4. 3 days outThu 7 MayFinal urgency
    5. event daySun 10 MayEvent day
    6. 3 days afterWed 13 MayTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  4. Summer Sale Season (Past)Traditional summer clearance and vacation shopping periodMon 15 Jun 2026through Mon 31 Augstart Sat 16 May · offer Mon 1 Jun · urgency Fri 12 Jun
    1. 30 days outSat 16 MayTeaser
    2. 14 days outMon 1 JunMain offer
    3. 7 days outMon 8 JunReminder
    4. 3 days outFri 12 JunFinal urgency
    5. event dayMon 15 JunEvent day
    6. 3 days afterThu 18 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  5. Father's Day Shopping (Past)Gift shopping for tools, electronics, clothing, and experiencesSun 21 Jun 2026start Fri 22 May · offer Sun 7 Jun · urgency Thu 18 Jun
    1. 30 days outFri 22 MayTeaser
    2. 14 days outSun 7 JunMain offer
    3. 7 days outSun 14 JunReminder
    4. 3 days outThu 18 JunFinal urgency
    5. event daySun 21 JunEvent day
    6. 3 days afterWed 24 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  6. Back to School Season (Past)Peak season for school and office supplies, clothing, and electronicsSat 1 Aug 2026through Tue 15 Sepstart Thu 2 Jul · offer Sat 18 Jul · urgency Wed 29 Jul
    1. 30 days outThu 2 JulTeaser
    2. 14 days outSat 18 JulMain offer
    3. 7 days outSat 25 JulReminder
    4. 3 days outWed 29 JulFinal urgency
    5. event daySat 1 AugEvent day
    6. 3 days afterTue 4 AugTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

Regional Events (13 upcoming)

Bangladesh
2026
  1. Fateha-i-Yajdaham (tentative)Thu 24 Sep 2026Observancestart Tue 25 Aug · offer Thu 10 Sep · urgency Mon 21 Sep
    1. 30 days outTue 25 AugTeaser
    2. 14 days outThu 10 SepMain offer
    3. 7 days outThu 17 SepReminder
    4. 3 days outMon 21 SepFinal urgency
    5. event dayThu 24 SepEvent day
    6. 3 days afterSun 27 SepTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  2. Madhu PurnimaSat 26 Sep 2026Observancestart Thu 27 Aug · offer Sat 12 Sep · urgency Wed 23 Sep
    1. 30 days outThu 27 AugTeaser
    2. 14 days outSat 12 SepMain offer
    3. 7 days outSat 19 SepReminder
    4. 3 days outWed 23 SepFinal urgency
    5. event daySat 26 SepEvent day
    6. 3 days afterTue 29 SepTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  3. MahalayaSat 10 Oct 2026Observancestart Thu 10 Sep · offer Sat 26 Sep · urgency Wed 7 Oct
    1. 30 days outThu 10 SepTeaser
    2. 14 days outSat 26 SepMain offer
    3. 7 days outSat 3 OctReminder
    4. 3 days outWed 7 OctFinal urgency
    5. event daySat 10 OctEvent day
    6. 3 days afterTue 13 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  4. Durga Puja HolidaySun 18 Oct 2026Observancestart Fri 18 Sep · offer Sun 4 Oct · urgency Thu 15 Oct
    1. 30 days outFri 18 SepTeaser
    2. 14 days outSun 4 OctMain offer
    3. 7 days outSun 11 OctReminder
    4. 3 days outThu 15 OctFinal urgency
    5. event daySun 18 OctEvent day
    6. 3 days afterWed 21 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  5. AshtamiMon 19 Oct 2026Observancestart Sat 19 Sep · offer Mon 5 Oct · urgency Fri 16 Oct
    1. 30 days outSat 19 SepTeaser
    2. 14 days outMon 5 OctMain offer
    3. 7 days outMon 12 OctReminder
    4. 3 days outFri 16 OctFinal urgency
    5. event dayMon 19 OctEvent day
    6. 3 days afterThu 22 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  6. MahanabamiTue 20 Oct 2026Public holidaystart Sun 20 Sep · offer Tue 6 Oct · urgency Sat 17 Oct
    1. 30 days outSun 20 SepTeaser
    2. 14 days outTue 6 OctMain offer
    3. 7 days outTue 13 OctReminder
    4. 3 days outSat 17 OctFinal urgency
    5. event dayTue 20 OctEvent day
    6. 3 days afterFri 23 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  7. Durga PujaWed 21 Oct 2026Public holidaystart Mon 21 Sep · offer Wed 7 Oct · urgency Sun 18 Oct
    1. 30 days outMon 21 SepTeaser
    2. 14 days outWed 7 OctMain offer
    3. 7 days outWed 14 OctReminder
    4. 3 days outSun 18 OctFinal urgency
    5. event dayWed 21 OctEvent day
    6. 3 days afterSat 24 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  8. Lakshmi PujaSun 25 Oct 2026Observancestart Fri 25 Sep · offer Sun 11 Oct · urgency Thu 22 Oct
    1. 30 days outFri 25 SepTeaser
    2. 14 days outSun 11 OctMain offer
    3. 7 days outSun 18 OctReminder
    4. 3 days outThu 22 OctFinal urgency
    5. event daySun 25 OctEvent day
    6. 3 days afterWed 28 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  9. Prabarana PurnimaSun 25 Oct 2026Observancestart Fri 25 Sep · offer Sun 11 Oct · urgency Thu 22 Oct
    1. 30 days outFri 25 SepTeaser
    2. 14 days outSun 11 OctMain offer
    3. 7 days outSun 18 OctReminder
    4. 3 days outThu 22 OctFinal urgency
    5. event daySun 25 OctEvent day
    6. 3 days afterWed 28 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  10. National Revolution and Solidarity DaySat 7 Nov 2026Public holidaystart Thu 8 Oct · offer Sat 24 Oct · urgency Wed 4 Nov
    1. 30 days outThu 8 OctTeaser
    2. 14 days outSat 24 OctMain offer
    3. 7 days outSat 31 OctReminder
    4. 3 days outWed 4 NovFinal urgency
    5. event daySat 7 NovEvent day
    6. 3 days afterTue 10 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  11. Sri Shayama PujaSun 8 Nov 2026Observancestart Fri 9 Oct · offer Sun 25 Oct · urgency Thu 5 Nov
    1. 30 days outFri 9 OctTeaser
    2. 14 days outSun 25 OctMain offer
    3. 7 days outSun 1 NovReminder
    4. 3 days outThu 5 NovFinal urgency
    5. event daySun 8 NovEvent day
    6. 3 days afterWed 11 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  12. Victory DayWed 16 Dec 2026Public holidaystart Mon 16 Nov · offer Wed 2 Dec · urgency Sun 13 Dec
    1. 30 days outMon 16 NovTeaser
    2. 14 days outWed 2 DecMain offer
    3. 7 days outWed 9 DecReminder
    4. 3 days outSun 13 DecFinal urgency
    5. event dayWed 16 DecEvent day
    6. 3 days afterSat 19 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  13. New Year's EveThu 31 Dec 2026Observancestart Tue 1 Dec · offer Thu 17 Dec · urgency Mon 28 Dec
    1. 30 days outTue 1 DecTeaser
    2. 14 days outThu 17 DecMain offer
    3. 7 days outThu 24 DecReminder
    4. 3 days outMon 28 DecFinal urgency
    5. event dayThu 31 DecEvent day
    6. 3 days afterSun 3 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

Already passed · 53
  1. Bangabandhu Homecoming Day (Past)Sat 10 Jan 2026Observancestart Thu 11 Dec · offer Sat 27 Dec · urgency Wed 7 Jan
    1. 30 days outThu 11 DecTeaser
    2. 14 days outSat 27 DecMain offer
    3. 7 days outSat 3 JanReminder
    4. 3 days outWed 7 JanFinal urgency
    5. event daySat 10 JanEvent day
    6. 3 days afterTue 13 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  2. Shab-e-Meraj (Past)Sat 17 Jan 2026Observancestart Thu 18 Dec · offer Sat 3 Jan · urgency Wed 14 Jan
    1. 30 days outThu 18 DecTeaser
    2. 14 days outSat 3 JanMain offer
    3. 7 days outSat 10 JanReminder
    4. 3 days outWed 14 JanFinal urgency
    5. event daySat 17 JanEvent day
    6. 3 days afterTue 20 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  3. Saraswati Puja (Past)Fri 23 Jan 2026Observancestart Wed 24 Dec · offer Fri 9 Jan · urgency Tue 20 Jan
    1. 30 days outWed 24 DecTeaser
    2. 14 days outFri 9 JanMain offer
    3. 7 days outFri 16 JanReminder
    4. 3 days outTue 20 JanFinal urgency
    5. event dayFri 23 JanEvent day
    6. 3 days afterMon 26 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  4. Maghi Purnima (Past)Sun 1 Feb 2026Observancestart Fri 2 Jan · offer Sun 18 Jan · urgency Thu 29 Jan
    1. 30 days outFri 2 JanTeaser
    2. 14 days outSun 18 JanMain offer
    3. 7 days outSun 25 JanReminder
    4. 3 days outThu 29 JanFinal urgency
    5. event daySun 1 FebEvent day
    6. 3 days afterWed 4 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  5. Shab e-Barat (Past)Wed 4 Feb 2026Public holidaystart Mon 5 Jan · offer Wed 21 Jan · urgency Sun 1 Feb
    1. 30 days outMon 5 JanTeaser
    2. 14 days outWed 21 JanMain offer
    3. 7 days outWed 28 JanReminder
    4. 3 days outSun 1 FebFinal urgency
    5. event dayWed 4 FebEvent day
    6. 3 days afterSat 7 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  6. Election Day (Past)Wed 11 Feb 2026Public holidaystart Mon 12 Jan · offer Wed 28 Jan · urgency Sun 8 Feb
    1. 30 days outMon 12 JanTeaser
    2. 14 days outWed 28 JanMain offer
    3. 7 days outWed 4 FebReminder
    4. 3 days outSun 8 FebFinal urgency
    5. event dayWed 11 FebEvent day
    6. 3 days afterSat 14 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  7. Election Day Holiday (Past)Thu 12 Feb 2026Public holidaystart Tue 13 Jan · offer Thu 29 Jan · urgency Mon 9 Feb
    1. 30 days outTue 13 JanTeaser
    2. 14 days outThu 29 JanMain offer
    3. 7 days outThu 5 FebReminder
    4. 3 days outMon 9 FebFinal urgency
    5. event dayThu 12 FebEvent day
    6. 3 days afterSun 15 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  8. Valentine's Day (Past)Sat 14 Feb 2026Observancestart Thu 15 Jan · offer Sat 31 Jan · urgency Wed 11 Feb
    1. 30 days outThu 15 JanTeaser
    2. 14 days outSat 31 JanMain offer
    3. 7 days outSat 7 FebReminder
    4. 3 days outWed 11 FebFinal urgency
    5. event daySat 14 FebEvent day
    6. 3 days afterTue 17 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  9. Maha Shivaratri (Past)Sun 15 Feb 2026Observancestart Fri 16 Jan · offer Sun 1 Feb · urgency Thu 12 Feb
    1. 30 days outFri 16 JanTeaser
    2. 14 days outSun 1 FebMain offer
    3. 7 days outSun 8 FebReminder
    4. 3 days outThu 12 FebFinal urgency
    5. event daySun 15 FebEvent day
    6. 3 days afterWed 18 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  10. Ash Wednesday (Past)Wed 18 Feb 2026Observancestart Mon 19 Jan · offer Wed 4 Feb · urgency Sun 15 Feb
    1. 30 days outMon 19 JanTeaser
    2. 14 days outWed 4 FebMain offer
    3. 7 days outWed 11 FebReminder
    4. 3 days outSun 15 FebFinal urgency
    5. event dayWed 18 FebEvent day
    6. 3 days afterSat 21 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  11. Ramadan Start (Past)Thu 19 Feb 2026Observancestart Tue 20 Jan · offer Thu 5 Feb · urgency Mon 16 Feb
    1. 30 days outTue 20 JanTeaser
    2. 14 days outThu 5 FebMain offer
    3. 7 days outThu 12 FebReminder
    4. 3 days outMon 16 FebFinal urgency
    5. event dayThu 19 FebEvent day
    6. 3 days afterSun 22 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  12. Language Martyrs' Day (Past)Sat 21 Feb 2026Public holidaystart Thu 22 Jan · offer Sat 7 Feb · urgency Wed 18 Feb
    1. 30 days outThu 22 JanTeaser
    2. 14 days outSat 7 FebMain offer
    3. 7 days outSat 14 FebReminder
    4. 3 days outWed 18 FebFinal urgency
    5. event daySat 21 FebEvent day
    6. 3 days afterTue 24 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  13. National Flag Day (Past)Mon 2 Mar 2026Observancestart Sat 31 Jan · offer Mon 16 Feb · urgency Fri 27 Feb
    1. 30 days outSat 31 JanTeaser
    2. 14 days outMon 16 FebMain offer
    3. 7 days outMon 23 FebReminder
    4. 3 days outFri 27 FebFinal urgency
    5. event dayMon 2 MarEvent day
    6. 3 days afterThu 5 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  14. Holi (Past)Tue 3 Mar 2026Observancestart Sun 1 Feb · offer Tue 17 Feb · urgency Sat 28 Feb
    1. 30 days outSun 1 FebTeaser
    2. 14 days outTue 17 FebMain offer
    3. 7 days outTue 24 FebReminder
    4. 3 days outSat 28 FebFinal urgency
    5. event dayTue 3 MarEvent day
    6. 3 days afterFri 6 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  15. Arrival Day of Sri Sri Harichand Tagore (Past)Tue 17 Mar 2026Observancestart Sun 15 Feb · offer Tue 3 Mar · urgency Sat 14 Mar
    1. 30 days outSun 15 FebTeaser
    2. 14 days outTue 3 MarMain offer
    3. 7 days outTue 10 MarReminder
    4. 3 days outSat 14 MarFinal urgency
    5. event dayTue 17 MarEvent day
    6. 3 days afterFri 20 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  16. Shab-e-qadr (Past)Tue 17 Mar 2026Public holidaystart Sun 15 Feb · offer Tue 3 Mar · urgency Sat 14 Mar
    1. 30 days outSun 15 FebTeaser
    2. 14 days outTue 3 MarMain offer
    3. 7 days outTue 10 MarReminder
    4. 3 days outSat 14 MarFinal urgency
    5. event dayTue 17 MarEvent day
    6. 3 days afterFri 20 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  17. Eid ul-Fitr Holiday (Past)Thu 19 Mar 2026Public holidaystart Tue 17 Feb · offer Thu 5 Mar · urgency Mon 16 Mar
    1. 30 days outTue 17 FebTeaser
    2. 14 days outThu 5 MarMain offer
    3. 7 days outThu 12 MarReminder
    4. 3 days outMon 16 MarFinal urgency
    5. event dayThu 19 MarEvent day
    6. 3 days afterSun 22 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  18. Eid ul-Fitr Holiday (Past)Fri 20 Mar 2026Public holidaystart Wed 18 Feb · offer Fri 6 Mar · urgency Tue 17 Mar
    1. 30 days outWed 18 FebTeaser
    2. 14 days outFri 6 MarMain offer
    3. 7 days outFri 13 MarReminder
    4. 3 days outTue 17 MarFinal urgency
    5. event dayFri 20 MarEvent day
    6. 3 days afterMon 23 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  19. Jumatul Bidah (Past)Fri 20 Mar 2026Public holidaystart Wed 18 Feb · offer Fri 6 Mar · urgency Tue 17 Mar
    1. 30 days outWed 18 FebTeaser
    2. 14 days outFri 6 MarMain offer
    3. 7 days outFri 13 MarReminder
    4. 3 days outTue 17 MarFinal urgency
    5. event dayFri 20 MarEvent day
    6. 3 days afterMon 23 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  20. Eid ul-Fitr (Past)Sat 21 Mar 2026Public holidaystart Thu 19 Feb · offer Sat 7 Mar · urgency Wed 18 Mar
    1. 30 days outThu 19 FebTeaser
    2. 14 days outSat 7 MarMain offer
    3. 7 days outSat 14 MarReminder
    4. 3 days outWed 18 MarFinal urgency
    5. event daySat 21 MarEvent day
    6. 3 days afterTue 24 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  21. Eid ul-Fitr Holiday (Past)Sun 22 Mar 2026Public holidaystart Fri 20 Feb · offer Sun 8 Mar · urgency Thu 19 Mar
    1. 30 days outFri 20 FebTeaser
    2. 14 days outSun 8 MarMain offer
    3. 7 days outSun 15 MarReminder
    4. 3 days outThu 19 MarFinal urgency
    5. event daySun 22 MarEvent day
    6. 3 days afterWed 25 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  22. Eid ul-Fitr Holiday (Past)Mon 23 Mar 2026Public holidaystart Sat 21 Feb · offer Mon 9 Mar · urgency Fri 20 Mar
    1. 30 days outSat 21 FebTeaser
    2. 14 days outMon 9 MarMain offer
    3. 7 days outMon 16 MarReminder
    4. 3 days outFri 20 MarFinal urgency
    5. event dayMon 23 MarEvent day
    6. 3 days afterThu 26 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  23. Independence Day (Past)Thu 26 Mar 2026Public holidaystart Tue 24 Feb · offer Thu 12 Mar · urgency Mon 23 Mar
    1. 30 days outTue 24 FebTeaser
    2. 14 days outThu 12 MarMain offer
    3. 7 days outThu 19 MarReminder
    4. 3 days outMon 23 MarFinal urgency
    5. event dayThu 26 MarEvent day
    6. 3 days afterSun 29 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  24. Maundy Thursday (Past)Thu 2 Apr 2026Observancestart Tue 3 Mar · offer Thu 19 Mar · urgency Mon 30 Mar
    1. 30 days outTue 3 MarTeaser
    2. 14 days outThu 19 MarMain offer
    3. 7 days outThu 26 MarReminder
    4. 3 days outMon 30 MarFinal urgency
    5. event dayThu 2 AprEvent day
    6. 3 days afterSun 5 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  25. Good Friday (Past)Fri 3 Apr 2026Observancestart Wed 4 Mar · offer Fri 20 Mar · urgency Tue 31 Mar
    1. 30 days outWed 4 MarTeaser
    2. 14 days outFri 20 MarMain offer
    3. 7 days outFri 27 MarReminder
    4. 3 days outTue 31 MarFinal urgency
    5. event dayFri 3 AprEvent day
    6. 3 days afterMon 6 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  26. Holy Saturday (Past)Sat 4 Apr 2026Observancestart Thu 5 Mar · offer Sat 21 Mar · urgency Wed 1 Apr
    1. 30 days outThu 5 MarTeaser
    2. 14 days outSat 21 MarMain offer
    3. 7 days outSat 28 MarReminder
    4. 3 days outWed 1 AprFinal urgency
    5. event daySat 4 AprEvent day
    6. 3 days afterTue 7 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  27. Easter Day (Past)Sun 5 Apr 2026Observancestart Fri 6 Mar · offer Sun 22 Mar · urgency Thu 2 Apr
    1. 30 days outFri 6 MarTeaser
    2. 14 days outSun 22 MarMain offer
    3. 7 days outSun 29 MarReminder
    4. 3 days outThu 2 AprFinal urgency
    5. event daySun 5 AprEvent day
    6. 3 days afterWed 8 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  28. Easter Monday (Past)Mon 6 Apr 2026Observancestart Sat 7 Mar · offer Mon 23 Mar · urgency Fri 3 Apr
    1. 30 days outSat 7 MarTeaser
    2. 14 days outMon 23 MarMain offer
    3. 7 days outMon 30 MarReminder
    4. 3 days outFri 3 AprFinal urgency
    5. event dayMon 6 AprEvent day
    6. 3 days afterThu 9 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  29. Chaitra Sankranti (Past)Mon 13 Apr 2026Public holidaystart Sat 14 Mar · offer Mon 30 Mar · urgency Fri 10 Apr
    1. 30 days outSat 14 MarTeaser
    2. 14 days outMon 30 MarMain offer
    3. 7 days outMon 6 AprReminder
    4. 3 days outFri 10 AprFinal urgency
    5. event dayMon 13 AprEvent day
    6. 3 days afterThu 16 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  30. Bengali New Year (Past)Tue 14 Apr 2026Public holidaystart Sun 15 Mar · offer Tue 31 Mar · urgency Sat 11 Apr
    1. 30 days outSun 15 MarTeaser
    2. 14 days outTue 31 MarMain offer
    3. 7 days outTue 7 AprReminder
    4. 3 days outSat 11 AprFinal urgency
    5. event dayTue 14 AprEvent day
    6. 3 days afterFri 17 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  31. Buddha Purnima Holiday (Past)Thu 30 Apr 2026Observancestart Tue 31 Mar · offer Thu 16 Apr · urgency Mon 27 Apr
    1. 30 days outTue 31 MarTeaser
    2. 14 days outThu 16 AprMain offer
    3. 7 days outThu 23 AprReminder
    4. 3 days outMon 27 AprFinal urgency
    5. event dayThu 30 AprEvent day
    6. 3 days afterSun 3 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  32. Buddha Purnima/Vesak (Past)Fri 1 May 2026Public holidaystart Wed 1 Apr · offer Fri 17 Apr · urgency Tue 28 Apr
    1. 30 days outWed 1 AprTeaser
    2. 14 days outFri 17 AprMain offer
    3. 7 days outFri 24 AprReminder
    4. 3 days outTue 28 AprFinal urgency
    5. event dayFri 1 MayEvent day
    6. 3 days afterMon 4 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  33. May Day (Past)Fri 1 May 2026Public holidaystart Wed 1 Apr · offer Fri 17 Apr · urgency Tue 28 Apr
    1. 30 days outWed 1 AprTeaser
    2. 14 days outFri 17 AprMain offer
    3. 7 days outFri 24 AprReminder
    4. 3 days outTue 28 AprFinal urgency
    5. event dayFri 1 MayEvent day
    6. 3 days afterMon 4 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  34. Buddha Purnima Holiday (Past)Sat 2 May 2026Observancestart Thu 2 Apr · offer Sat 18 Apr · urgency Wed 29 Apr
    1. 30 days outThu 2 AprTeaser
    2. 14 days outSat 18 AprMain offer
    3. 7 days outSat 25 AprReminder
    4. 3 days outWed 29 AprFinal urgency
    5. event daySat 2 MayEvent day
    6. 3 days afterTue 5 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  35. Mothers' Day (Past)Sun 10 May 2026Observancestart Fri 10 Apr · offer Sun 26 Apr · urgency Thu 7 May
    1. 30 days outFri 10 AprTeaser
    2. 14 days outSun 26 AprMain offer
    3. 7 days outSun 3 MayReminder
    4. 3 days outThu 7 MayFinal urgency
    5. event daySun 10 MayEvent day
    6. 3 days afterWed 13 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  36. Working Day (Past)Sat 23 May 2026Observancestart Thu 23 Apr · offer Sat 9 May · urgency Wed 20 May
    1. 30 days outThu 23 AprTeaser
    2. 14 days outSat 9 MayMain offer
    3. 7 days outSat 16 MayReminder
    4. 3 days outWed 20 MayFinal urgency
    5. event daySat 23 MayEvent day
    6. 3 days afterTue 26 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  37. Eid al-Adha Holiday (Past)Mon 25 May 2026Public holidaystart Sat 25 Apr · offer Mon 11 May · urgency Fri 22 May
    1. 30 days outSat 25 AprTeaser
    2. 14 days outMon 11 MayMain offer
    3. 7 days outMon 18 MayReminder
    4. 3 days outFri 22 MayFinal urgency
    5. event dayMon 25 MayEvent day
    6. 3 days afterThu 28 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  38. Eid al-Adha Holiday (Past)Tue 26 May 2026Public holidaystart Sun 26 Apr · offer Tue 12 May · urgency Sat 23 May
    1. 30 days outSun 26 AprTeaser
    2. 14 days outTue 12 MayMain offer
    3. 7 days outTue 19 MayReminder
    4. 3 days outSat 23 MayFinal urgency
    5. event dayTue 26 MayEvent day
    6. 3 days afterFri 29 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  39. Eid al-Adha Holiday (Past)Wed 27 May 2026Public holidaystart Mon 27 Apr · offer Wed 13 May · urgency Sun 24 May
    1. 30 days outMon 27 AprTeaser
    2. 14 days outWed 13 MayMain offer
    3. 7 days outWed 20 MayReminder
    4. 3 days outSun 24 MayFinal urgency
    5. event dayWed 27 MayEvent day
    6. 3 days afterSat 30 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  40. Eid al-Adha (Past)Thu 28 May 2026Public holidaystart Tue 28 Apr · offer Thu 14 May · urgency Mon 25 May
    1. 30 days outTue 28 AprTeaser
    2. 14 days outThu 14 MayMain offer
    3. 7 days outThu 21 MayReminder
    4. 3 days outMon 25 MayFinal urgency
    5. event dayThu 28 MayEvent day
    6. 3 days afterSun 31 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  41. Eid al-Adha Holiday (Past)Fri 29 May 2026Public holidaystart Wed 29 Apr · offer Fri 15 May · urgency Tue 26 May
    1. 30 days outWed 29 AprTeaser
    2. 14 days outFri 15 MayMain offer
    3. 7 days outFri 22 MayReminder
    4. 3 days outTue 26 MayFinal urgency
    5. event dayFri 29 MayEvent day
    6. 3 days afterMon 1 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  42. Eid al-Adha Holiday (Past)Sat 30 May 2026Public holidaystart Thu 30 Apr · offer Sat 16 May · urgency Wed 27 May
    1. 30 days outThu 30 AprTeaser
    2. 14 days outSat 16 MayMain offer
    3. 7 days outSat 23 MayReminder
    4. 3 days outWed 27 MayFinal urgency
    5. event daySat 30 MayEvent day
    6. 3 days afterTue 2 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  43. Eid al-Adha Holiday (Past)Sun 31 May 2026Public holidaystart Fri 1 May · offer Sun 17 May · urgency Thu 28 May
    1. 30 days outFri 1 MayTeaser
    2. 14 days outSun 17 MayMain offer
    3. 7 days outSun 24 MayReminder
    4. 3 days outThu 28 MayFinal urgency
    5. event daySun 31 MayEvent day
    6. 3 days afterWed 3 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  44. Eid al-Adha Holiday (Past)Mon 1 Jun 2026Observancestart Sat 2 May · offer Mon 18 May · urgency Fri 29 May
    1. 30 days outSat 2 MayTeaser
    2. 14 days outMon 18 MayMain offer
    3. 7 days outMon 25 MayReminder
    4. 3 days outFri 29 MayFinal urgency
    5. event dayMon 1 JunEvent day
    6. 3 days afterThu 4 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  45. Muharram (Past)Wed 17 Jun 2026Public holidaystart Mon 18 May · offer Wed 3 Jun · urgency Sun 14 Jun
    1. 30 days outMon 18 MayTeaser
    2. 14 days outWed 3 JunMain offer
    3. 7 days outWed 10 JunReminder
    4. 3 days outSun 14 JunFinal urgency
    5. event dayWed 17 JunEvent day
    6. 3 days afterSat 20 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  46. Fathers' Day (Past)Sun 21 Jun 2026Observancestart Fri 22 May · offer Sun 7 Jun · urgency Thu 18 Jun
    1. 30 days outFri 22 MayTeaser
    2. 14 days outSun 7 JunMain offer
    3. 7 days outSun 14 JunReminder
    4. 3 days outThu 18 JunFinal urgency
    5. event daySun 21 JunEvent day
    6. 3 days afterWed 24 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  47. Ashura (Past)Fri 26 Jun 2026Public holidaystart Wed 27 May · offer Fri 12 Jun · urgency Tue 23 Jun
    1. 30 days outWed 27 MayTeaser
    2. 14 days outFri 12 JunMain offer
    3. 7 days outFri 19 JunReminder
    4. 3 days outTue 23 JunFinal urgency
    5. event dayFri 26 JunEvent day
    6. 3 days afterMon 29 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  48. July 1 Bank Holiday (Past)Wed 1 Jul 2026Observancestart Mon 1 Jun · offer Wed 17 Jun · urgency Sun 28 Jun
    1. 30 days outMon 1 JunTeaser
    2. 14 days outWed 17 JunMain offer
    3. 7 days outWed 24 JunReminder
    4. 3 days outSun 28 JunFinal urgency
    5. event dayWed 1 JulEvent day
    6. 3 days afterSat 4 JulTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  49. Ashari Purnima (Past)Wed 29 Jul 2026Observancestart Mon 29 Jun · offer Wed 15 Jul · urgency Sun 26 Jul
    1. 30 days outMon 29 JunTeaser
    2. 14 days outWed 15 JulMain offer
    3. 7 days outWed 22 JulReminder
    4. 3 days outSun 26 JulFinal urgency
    5. event dayWed 29 JulEvent day
    6. 3 days afterSat 1 AugTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  50. Student-People Uprising Day (Past)Wed 5 Aug 2026Public holidaystart Mon 6 Jul · offer Wed 22 Jul · urgency Sun 2 Aug
    1. 30 days outMon 6 JulTeaser
    2. 14 days outWed 22 JulMain offer
    3. 7 days outWed 29 JulReminder
    4. 3 days outSun 2 AugFinal urgency
    5. event dayWed 5 AugEvent day
    6. 3 days afterSat 8 AugTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  51. Akhari Chahar Somba (Past)Wed 12 Aug 2026Observancestart Mon 13 Jul · offer Wed 29 Jul · urgency Sun 9 Aug
    1. 30 days outMon 13 JulTeaser
    2. 14 days outWed 29 JulMain offer
    3. 7 days outWed 5 AugReminder
    4. 3 days outSun 9 AugFinal urgency
    5. event dayWed 12 AugEvent day
    6. 3 days afterSat 15 AugTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  52. Eid e-Milad-un Nabi (Past)Wed 26 Aug 2026Public holidaystart Mon 27 Jul · offer Wed 12 Aug · urgency Sun 23 Aug
    1. 30 days outMon 27 JulTeaser
    2. 14 days outWed 12 AugMain offer
    3. 7 days outWed 19 AugReminder
    4. 3 days outSun 23 AugFinal urgency
    5. event dayWed 26 AugEvent day
    6. 3 days afterSat 29 AugTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  53. Janmashtami (Past)Fri 4 Sep 2026Public holidaystart Wed 5 Aug · offer Fri 21 Aug · urgency Tue 1 Sep
    1. 30 days outWed 5 AugTeaser
    2. 14 days outFri 21 AugMain offer
    3. 7 days outFri 28 AugReminder
    4. 3 days outTue 1 SepFinal urgency
    5. event dayFri 4 SepEvent day
    6. 3 days afterMon 7 SepTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

Commercial dates follow calendar rules and are exact for any year. Holiday dates come from official calendars and say so when tentative.

A date in a table does not run itself.

You have the events and the day each campaign has to be live. Nudgesmart is where that campaign gets built and put on the storefront, and days until holiday is one of its targeting conditions, so the popup can hold itself back until the run-up starts.

Build the campaign

How it's calculated

An ecommerce marketing calendar is the set of retail dates a store sells into, together with the day to switch each campaign on rather than only the day of the event itself. For Black Friday 2026, which falls on Friday 27 November, that means a teaser live from Wednesday 28 October, the main offer from Friday 13 November and final urgency from Tuesday 24 November.

Offsets: the holiday-proximity factor in the Nudgesmart storefront intent model, which scores a date at 0.25 from 30 days out, 0.40 from 14, 0.60 from 7, 0.85 from 3, 1.00 on the day and 0.50 for 3 days after. Commercial dates are computed from calendar rules. Public and religious holidays come from official published holiday calendars. No date on this page is estimated.

One date and one ladder. The dates are the easy half and everybody publishes them; the offsets are the half that decides whether the campaign was live in time.

The retail date
The day itself. Commercial dates such as Black Friday and Cyber Monday are computed from a calendar rule, so they are exact for any year: Black Friday is the day after the fourth Thursday of November, and Cyber Monday is the Monday after that. Public and religious holidays are fetched rather than computed, because a rule cannot produce them.
Proximity score
What our storefront model gives a shopper based on how close the nearest retail date is. It is a live input to whether a campaign fires, not a metric invented for this page. The ladder has six rungs and the schedule has six rows because they are the same six rungs.
30 days out
The first day the proximity score is anything other than zero. Starting earlier is not wrong, it simply earns no proximity signal, which is why this is the recommended start rather than an arbitrary month.
14 and 3 days out
The rungs where the score steps to 0.40 and then 0.85. The main offer belongs at the first, final urgency at the second. They are read off the model, not chosen for how they sound.
3 days after
The sixth rung, and the one most calendars miss entirely. The score is still 0.50 for three days after the event, so the schedule runs past the date instead of stopping on it.
Your market
Changes both halves of the list. The global commercial dates are the same everywhere because they are computed from calendar rules, but the public and religious holidays are entirely different, seven markets add regional trading periods, and whether an event should appear at all can change: markets on the non-Christmas list do not get Christmas as a headline date.

Nudgesmart is available on the Shopify App Store. Browse the template library or see what it costs.

Worked examples — United States, 2026

Every column below is produced by the same function the calendar above runs, so the table and the tool cannot disagree. Dates are exact; the offsets are the model rungs.

Worked examples: 2026 retail dates in the United States and the campaign schedule each one produces
EventDateTeaser (-30)Main offer (-14)Final urgency (-3)Tail (+3)
Black FridayFri 27 NovWed 28 OctFri 13 NovTue 24 NovMon 30 Nov
Cyber MondayMon 30 NovSat 31 OctMon 16 NovFri 27 NovThu 3 Dec
Singles' Day (11.11)Wed 11 NovMon 12 OctWed 28 OctSun 8 NovSat 14 Nov
Holiday Shopping SeasonSun 1 NovFri 2 OctSun 18 OctThu 29 OctWed 4 Nov
Valentine's Day ShoppingSat 14 FebThu 15 JanSat 31 JanWed 11 FebTue 17 Feb
Mother's Day ShoppingSun 10 MayFri 10 AprSun 26 AprThu 7 MayWed 13 May

The tail column is the row most calendars do not have. The proximity factor is still 0.50 for three days after an event, so a campaign that ends on the day ends early — which is why Black Friday’s schedule runs to Cyber Monday rather than stopping on the Friday.

What this number doesn't tell you

A schedule is not a forecast

These dates say when shopper intent around an event is measurable, not how much anyone will spend. Nothing on this page projects revenue, and a date being on it is not a claim that it is worth trading into for your category.

The ladder is about proximity, not about your offer

The model scores how close the date is. It has no opinion on whether the discount is deep enough, the creative works, or the product suits the occasion. A perfectly timed campaign for the wrong offer is still the wrong offer.

Commercial events are computed, holidays are fetched, and they are not equally certain

Black Friday follows a rule and is exact for any year. A public holiday depends on an official calendar and, for lunar and Islamic dates, on observation that can move the day either way by one. Every row on this page states which of the two produced it.

Not every market has regional trading dates, and that is a real difference

All 56 markets get the twelve global commercial dates and their own public and religious holidays, which is the bulk of what a retail calendar is for. Seven of them also carry regional trading periods, so a merchant in the United Arab Emirates sees the Dubai Shopping Festival and a merchant in Germany does not see a German equivalent, because there is no rule for one that we would not be inventing. That is a gap in the source, not a judgement about the market.

Seasons are ranges, and the schedule anchors on the start

Trading periods such as the holiday shopping season or an end-of-financial-year sale run for weeks. The schedule counts backwards from the day the period opens, which is the day the campaign has to be live, not from the middle or the end.

Questions

When should I start a Black Friday campaign?

Thirty days out. For Black Friday 2026, which falls on Friday 27 November 2026, that is Wednesday 28 October 2026 for a teaser, Friday 13 November for the main offer and Tuesday 24 November for final urgency. Thirty days is not a rule of thumb: it is the outermost rung of the proximity model Nudgesmart runs on the storefront, and at thirty-one days out that model scores the date at exactly zero.

Why does this calendar tell me to keep running after the date?

Because the model still scores proximity at 0.50 for three days after an event. A campaign switched off on the day itself switches off while shopper intent is still elevated. Every schedule on this page therefore ends with a tail row rather than on the date.

Is there a month view, or just a list of dates?

Both, plus a shortcut. The page opens on the next five dates for your market, each with the day to switch the campaign on, then a month grid where every dated day is marked and opens into its full schedule. Underneath those, every date in both years is in a list you can open, grouped into worldwide dates and your own market. The grid shows one month at a time and every month from January 2026 to December 2027 is its own link, so moving through the year never loses the country you chose.

What is the difference between the two kinds of date on the grid?

A filled coral square is a commercial date computed from a calendar rule, such as Black Friday being the day after the fourth Thursday of November. A hollow blue circle is a public or religious holiday taken from official published holiday calendars, such as Thanksgiving Day or Diwali. They come from different sources and they are not equally certain: the computed ones are exact for any year, while a holiday depends on an official calendar and, for lunar and Islamic dates, on observation that can move the day by one.

Which countries does this cover?

56 markets across North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America, each with its own public and religious holidays alongside the commercial retail calendar. The twelve global commercial dates, meaning Black Friday, Cyber Monday, Singles Day, Christmas, Valentines Day, the Back to School and Holiday Shopping seasons and the rest, are computed from calendar rules and apply in every one of them. Seven markets carry extra regional trading dates on top: the United States, United Kingdom, Canada, Australia, India, United Arab Emirates and Saudi Arabia have their own seasons such as the Dubai Shopping Festival, Riyadh Season, Boxing Day Sales and end of financial year. Every market gets the full backwards-dated schedule either way.

Why is Christmas missing from the Saudi Arabia and United Arab Emirates lists?

The same exclusion list our storefront model uses treats those markets as non-Christmas, and the model scores Christmas proximity at zero there. Surfacing it as a headline retail date would contradict the model this tool is built on, so the event is dropped from the data rather than hidden in the layout.

Where do Diwali, Ramadan and Eid come from?

From official published holiday calendars, fetched and committed into the build. Those dates move against the Gregorian calendar and cannot be produced by a rule, so they are fetched rather than computed: Diwali is 8 November 2026 and 29 October 2027, and Ramadan begins on 18 February 2026 in the United Arab Emirates. Where the source itself is not certain of a date it says so, and this page carries that word through rather than smoothing it over: the 2027 Islamic dates are published as tentative. The alternative was to print an approximation from a hardcoded table, which is what the underlying app did; that table put the start of Ramadan 2026 on 17 February, one day wrong, and it was deleted rather than ported.

Do I need an account or an install to use this?

No. The calendar is ungated, asks for no email address and sends nothing about your store anywhere. Pick a market and the schedule is already on the page.

Get started

The dates are the easy half. The campaign is the job.

Nudgesmart can gate a campaign on how close a shopper is to a retail date, so a row in the schedule above becomes something that fires on its own.

Browse templates
Ecommerce Marketing Calendar 2026-2027 | Free Tool | Nudgesmart