PlannersFree tool

When should I start my holiday campaign?

Your market

BE · BelgiumChange market — 56 available

Next up

BE · 49 ahead

  1. HalloweenSat 31 OctStart Thu 1 Oct
  2. All Saints' DaySun 1 NovStart Fri 2 Oct
  3. Holiday Shopping SeasonSun 1 Nov to Thu 24 DecStart Fri 2 Oct
  4. Armistice DayWed 11 NovStart Mon 12 Oct
  5. Singles' Day (11.11)Wed 11 NovStart Mon 12 Oct

Month by month

‹ Aug
September 20260 commercial · 0 holidays
Oct ›
  • Commercial shopping date
  • Public or religious holiday
  • Open a marked day for its schedule
Jump to any month — 2026 and 2027

Also running through September 2026: Back to School Season (Sat 1 Aug to Tue 15 Sep). Each is marked on the day it opens, because that is the day its schedule counts back from.

No retail dates fall in September 2026 for Belgium. That is the data, not a gap in the grid — no date on this page is estimated, so an empty month stays empty rather than being filled with an approximation.

Every date for 2026 and 202770 dates · BelgiumShow every date and its schedule

Global Events (18 upcoming)

Worldwide
2026
  1. HalloweenCostume and candy shopping seasonSat 31 Oct 2026start Thu 1 Oct · offer Sat 17 Oct · urgency Wed 28 Oct
    1. 30 days outThu 1 OctTeaser
    2. 14 days outSat 17 OctMain offer
    3. 7 days outSat 24 OctReminder
    4. 3 days outWed 28 OctFinal urgency
    5. event daySat 31 OctEvent day
    6. 3 days afterTue 3 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  2. Holiday Shopping SeasonPeak holiday shopping period leading up to ChristmasSun 1 Nov 2026through Thu 24 Decstart Fri 2 Oct · offer Sun 18 Oct · urgency Thu 29 Oct
    1. 30 days outFri 2 OctTeaser
    2. 14 days outSun 18 OctMain offer
    3. 7 days outSun 25 OctReminder
    4. 3 days outThu 29 OctFinal urgency
    5. event daySun 1 NovEvent day
    6. 3 days afterWed 4 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  3. Singles' Day (11.11)World's largest online shopping day, originated in China but now globalWed 11 Nov 2026start Mon 12 Oct · offer Wed 28 Oct · urgency Sun 8 Nov
    1. 30 days outMon 12 OctTeaser
    2. 14 days outWed 28 OctMain offer
    3. 7 days outWed 4 NovReminder
    4. 3 days outSun 8 NovFinal urgency
    5. event dayWed 11 NovEvent day
    6. 3 days afterSat 14 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  4. Black FridayMajor shopping day with significant discounts and promotionsFri 27 Nov 2026start Wed 28 Oct · offer Fri 13 Nov · urgency Tue 24 Nov
    1. 30 days outWed 28 OctTeaser
    2. 14 days outFri 13 NovMain offer
    3. 7 days outFri 20 NovReminder
    4. 3 days outTue 24 NovFinal urgency
    5. event dayFri 27 NovEvent day
    6. 3 days afterMon 30 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  5. Cyber MondayOnline shopping day focusing on digital deals and e-commerceMon 30 Nov 2026start Sat 31 Oct · offer Mon 16 Nov · urgency Fri 27 Nov
    1. 30 days outSat 31 OctTeaser
    2. 14 days outMon 16 NovMain offer
    3. 7 days outMon 23 NovReminder
    4. 3 days outFri 27 NovFinal urgency
    5. event dayMon 30 NovEvent day
    6. 3 days afterThu 3 DecTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  6. ChristmasTraditional holiday and gift-giving seasonFri 25 Dec 2026start Wed 25 Nov · offer Fri 11 Dec · urgency Tue 22 Dec
    1. 30 days outWed 25 NovTeaser
    2. 14 days outFri 11 DecMain offer
    3. 7 days outFri 18 DecReminder
    4. 3 days outTue 22 DecFinal urgency
    5. event dayFri 25 DecEvent day
    6. 3 days afterMon 28 DecTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

2027
  1. New Year's DayNew year celebrations and salesFri 1 Jan 2027start Wed 2 Dec · offer Fri 18 Dec · urgency Tue 29 Dec
    1. 30 days outWed 2 DecTeaser
    2. 14 days outFri 18 DecMain offer
    3. 7 days outFri 25 DecReminder
    4. 3 days outTue 29 DecFinal urgency
    5. event dayFri 1 JanEvent day
    6. 3 days afterMon 4 JanTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  2. Valentine's Day ShoppingCommercial shopping event for gifts, flowers, jewelry, and diningSun 14 Feb 2027start Fri 15 Jan · offer Sun 31 Jan · urgency Thu 11 Feb
    1. 30 days outFri 15 JanTeaser
    2. 14 days outSun 31 JanMain offer
    3. 7 days outSun 7 FebReminder
    4. 3 days outThu 11 FebFinal urgency
    5. event daySun 14 FebEvent day
    6. 3 days afterWed 17 FebTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  3. Mother's Day ShoppingGift shopping for flowers, jewelry, dining, and spa servicesSun 9 May 2027start Fri 9 Apr · offer Sun 25 Apr · urgency Thu 6 May
    1. 30 days outFri 9 AprTeaser
    2. 14 days outSun 25 AprMain offer
    3. 7 days outSun 2 MayReminder
    4. 3 days outThu 6 MayFinal urgency
    5. event daySun 9 MayEvent day
    6. 3 days afterWed 12 MayTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  4. Summer Sale SeasonTraditional summer clearance and vacation shopping periodTue 15 Jun 2027through Tue 31 Augstart Sun 16 May · offer Tue 1 Jun · urgency Sat 12 Jun
    1. 30 days outSun 16 MayTeaser
    2. 14 days outTue 1 JunMain offer
    3. 7 days outTue 8 JunReminder
    4. 3 days outSat 12 JunFinal urgency
    5. event dayTue 15 JunEvent day
    6. 3 days afterFri 18 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  5. Father's Day ShoppingGift shopping for tools, electronics, clothing, and experiencesSun 20 Jun 2027start Fri 21 May · offer Sun 6 Jun · urgency Thu 17 Jun
    1. 30 days outFri 21 MayTeaser
    2. 14 days outSun 6 JunMain offer
    3. 7 days outSun 13 JunReminder
    4. 3 days outThu 17 JunFinal urgency
    5. event daySun 20 JunEvent day
    6. 3 days afterWed 23 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  6. Back to School SeasonPeak season for school and office supplies, clothing, and electronicsSun 1 Aug 2027through Wed 15 Sepstart Fri 2 Jul · offer Sun 18 Jul · urgency Thu 29 Jul
    1. 30 days outFri 2 JulTeaser
    2. 14 days outSun 18 JulMain offer
    3. 7 days outSun 25 JulReminder
    4. 3 days outThu 29 JulFinal urgency
    5. event daySun 1 AugEvent day
    6. 3 days afterWed 4 AugTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  7. HalloweenCostume and candy shopping seasonSun 31 Oct 2027start Fri 1 Oct · offer Sun 17 Oct · urgency Thu 28 Oct
    1. 30 days outFri 1 OctTeaser
    2. 14 days outSun 17 OctMain offer
    3. 7 days outSun 24 OctReminder
    4. 3 days outThu 28 OctFinal urgency
    5. event daySun 31 OctEvent day
    6. 3 days afterWed 3 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  8. Holiday Shopping SeasonPeak holiday shopping period leading up to ChristmasMon 1 Nov 2027through Fri 24 Decstart Sat 2 Oct · offer Mon 18 Oct · urgency Fri 29 Oct
    1. 30 days outSat 2 OctTeaser
    2. 14 days outMon 18 OctMain offer
    3. 7 days outMon 25 OctReminder
    4. 3 days outFri 29 OctFinal urgency
    5. event dayMon 1 NovEvent day
    6. 3 days afterThu 4 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  9. Singles' Day (11.11)World's largest online shopping day, originated in China but now globalThu 11 Nov 2027start Tue 12 Oct · offer Thu 28 Oct · urgency Mon 8 Nov
    1. 30 days outTue 12 OctTeaser
    2. 14 days outThu 28 OctMain offer
    3. 7 days outThu 4 NovReminder
    4. 3 days outMon 8 NovFinal urgency
    5. event dayThu 11 NovEvent day
    6. 3 days afterSun 14 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  10. Black FridayMajor shopping day with significant discounts and promotionsFri 26 Nov 2027start Wed 27 Oct · offer Fri 12 Nov · urgency Tue 23 Nov
    1. 30 days outWed 27 OctTeaser
    2. 14 days outFri 12 NovMain offer
    3. 7 days outFri 19 NovReminder
    4. 3 days outTue 23 NovFinal urgency
    5. event dayFri 26 NovEvent day
    6. 3 days afterMon 29 NovTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  11. Cyber MondayOnline shopping day focusing on digital deals and e-commerceMon 29 Nov 2027start Sat 30 Oct · offer Mon 15 Nov · urgency Fri 26 Nov
    1. 30 days outSat 30 OctTeaser
    2. 14 days outMon 15 NovMain offer
    3. 7 days outMon 22 NovReminder
    4. 3 days outFri 26 NovFinal urgency
    5. event dayMon 29 NovEvent day
    6. 3 days afterThu 2 DecTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  12. ChristmasTraditional holiday and gift-giving seasonSat 25 Dec 2027start Thu 25 Nov · offer Sat 11 Dec · urgency Wed 22 Dec
    1. 30 days outThu 25 NovTeaser
    2. 14 days outSat 11 DecMain offer
    3. 7 days outSat 18 DecReminder
    4. 3 days outWed 22 DecFinal urgency
    5. event daySat 25 DecEvent day
    6. 3 days afterTue 28 DecTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

Already passed · 6
  1. New Year's Day (Past)New year celebrations and salesThu 1 Jan 2026start Tue 2 Dec · offer Thu 18 Dec · urgency Mon 29 Dec
    1. 30 days outTue 2 DecTeaser
    2. 14 days outThu 18 DecMain offer
    3. 7 days outThu 25 DecReminder
    4. 3 days outMon 29 DecFinal urgency
    5. event dayThu 1 JanEvent day
    6. 3 days afterSun 4 JanTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  2. Valentine's Day Shopping (Past)Commercial shopping event for gifts, flowers, jewelry, and diningSat 14 Feb 2026start Thu 15 Jan · offer Sat 31 Jan · urgency Wed 11 Feb
    1. 30 days outThu 15 JanTeaser
    2. 14 days outSat 31 JanMain offer
    3. 7 days outSat 7 FebReminder
    4. 3 days outWed 11 FebFinal urgency
    5. event daySat 14 FebEvent day
    6. 3 days afterTue 17 FebTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  3. Mother's Day Shopping (Past)Gift shopping for flowers, jewelry, dining, and spa servicesSun 10 May 2026start Fri 10 Apr · offer Sun 26 Apr · urgency Thu 7 May
    1. 30 days outFri 10 AprTeaser
    2. 14 days outSun 26 AprMain offer
    3. 7 days outSun 3 MayReminder
    4. 3 days outThu 7 MayFinal urgency
    5. event daySun 10 MayEvent day
    6. 3 days afterWed 13 MayTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  4. Summer Sale Season (Past)Traditional summer clearance and vacation shopping periodMon 15 Jun 2026through Mon 31 Augstart Sat 16 May · offer Mon 1 Jun · urgency Fri 12 Jun
    1. 30 days outSat 16 MayTeaser
    2. 14 days outMon 1 JunMain offer
    3. 7 days outMon 8 JunReminder
    4. 3 days outFri 12 JunFinal urgency
    5. event dayMon 15 JunEvent day
    6. 3 days afterThu 18 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  5. Father's Day Shopping (Past)Gift shopping for tools, electronics, clothing, and experiencesSun 21 Jun 2026start Fri 22 May · offer Sun 7 Jun · urgency Thu 18 Jun
    1. 30 days outFri 22 MayTeaser
    2. 14 days outSun 7 JunMain offer
    3. 7 days outSun 14 JunReminder
    4. 3 days outThu 18 JunFinal urgency
    5. event daySun 21 JunEvent day
    6. 3 days afterWed 24 JunTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

  6. Back to School Season (Past)Peak season for school and office supplies, clothing, and electronicsSat 1 Aug 2026through Tue 15 Sepstart Thu 2 Jul · offer Sat 18 Jul · urgency Wed 29 Jul
    1. 30 days outThu 2 JulTeaser
    2. 14 days outSat 18 JulMain offer
    3. 7 days outSat 25 JulReminder
    4. 3 days outWed 29 JulFinal urgency
    5. event daySat 1 AugEvent day
    6. 3 days afterTue 4 AugTail

    This date follows a fixed calendar rule, so it is exact for this year and every year after it.

Regional Events (31 upcoming)

Belgium
2026
  1. Daylight Saving Time endsSun 25 Oct 2026Observancestart Fri 25 Sep · offer Sun 11 Oct · urgency Thu 22 Oct
    1. 30 days outFri 25 SepTeaser
    2. 14 days outSun 11 OctMain offer
    3. 7 days outSun 18 OctReminder
    4. 3 days outThu 22 OctFinal urgency
    5. event daySun 25 OctEvent day
    6. 3 days afterWed 28 OctTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  2. All Saints' DaySun 1 Nov 2026Public holidaystart Fri 2 Oct · offer Sun 18 Oct · urgency Thu 29 Oct
    1. 30 days outFri 2 OctTeaser
    2. 14 days outSun 18 OctMain offer
    3. 7 days outSun 25 OctReminder
    4. 3 days outThu 29 OctFinal urgency
    5. event daySun 1 NovEvent day
    6. 3 days afterWed 4 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  3. Armistice DayWed 11 Nov 2026Public holidaystart Mon 12 Oct · offer Wed 28 Oct · urgency Sun 8 Nov
    1. 30 days outMon 12 OctTeaser
    2. 14 days outWed 28 OctMain offer
    3. 7 days outWed 4 NovReminder
    4. 3 days outSun 8 NovFinal urgency
    5. event dayWed 11 NovEvent day
    6. 3 days afterSat 14 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  4. St. Nicholas DaySun 6 Dec 2026Observancestart Fri 6 Nov · offer Sun 22 Nov · urgency Thu 3 Dec
    1. 30 days outFri 6 NovTeaser
    2. 14 days outSun 22 NovMain offer
    3. 7 days outSun 29 NovReminder
    4. 3 days outThu 3 DecFinal urgency
    5. event daySun 6 DecEvent day
    6. 3 days afterWed 9 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  5. Christmas EveThu 24 Dec 2026Observancestart Tue 24 Nov · offer Thu 10 Dec · urgency Mon 21 Dec
    1. 30 days outTue 24 NovTeaser
    2. 14 days outThu 10 DecMain offer
    3. 7 days outThu 17 DecReminder
    4. 3 days outMon 21 DecFinal urgency
    5. event dayThu 24 DecEvent day
    6. 3 days afterSun 27 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  6. Christmas DayFri 25 Dec 2026Public holidaystart Wed 25 Nov · offer Fri 11 Dec · urgency Tue 22 Dec
    1. 30 days outWed 25 NovTeaser
    2. 14 days outFri 11 DecMain offer
    3. 7 days outFri 18 DecReminder
    4. 3 days outTue 22 DecFinal urgency
    5. event dayFri 25 DecEvent day
    6. 3 days afterMon 28 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  7. Boxing DaySat 26 Dec 2026Observancestart Thu 26 Nov · offer Sat 12 Dec · urgency Wed 23 Dec
    1. 30 days outThu 26 NovTeaser
    2. 14 days outSat 12 DecMain offer
    3. 7 days outSat 19 DecReminder
    4. 3 days outWed 23 DecFinal urgency
    5. event daySat 26 DecEvent day
    6. 3 days afterTue 29 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  8. New Year's EveThu 31 Dec 2026Observancestart Tue 1 Dec · offer Thu 17 Dec · urgency Mon 28 Dec
    1. 30 days outTue 1 DecTeaser
    2. 14 days outThu 17 DecMain offer
    3. 7 days outThu 24 DecReminder
    4. 3 days outMon 28 DecFinal urgency
    5. event dayThu 31 DecEvent day
    6. 3 days afterSun 3 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

2027
  1. EpiphanyWed 6 Jan 2027Observancestart Mon 7 Dec · offer Wed 23 Dec · urgency Sun 3 Jan
    1. 30 days outMon 7 DecTeaser
    2. 14 days outWed 23 DecMain offer
    3. 7 days outWed 30 DecReminder
    4. 3 days outSun 3 JanFinal urgency
    5. event dayWed 6 JanEvent day
    6. 3 days afterSat 9 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  2. Valentine's DaySun 14 Feb 2027Observancestart Fri 15 Jan · offer Sun 31 Jan · urgency Thu 11 Feb
    1. 30 days outFri 15 JanTeaser
    2. 14 days outSun 31 JanMain offer
    3. 7 days outSun 7 FebReminder
    4. 3 days outThu 11 FebFinal urgency
    5. event daySun 14 FebEvent day
    6. 3 days afterWed 17 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  3. Good FridayFri 26 Mar 2027Observancestart Wed 24 Feb · offer Fri 12 Mar · urgency Tue 23 Mar
    1. 30 days outWed 24 FebTeaser
    2. 14 days outFri 12 MarMain offer
    3. 7 days outFri 19 MarReminder
    4. 3 days outTue 23 MarFinal urgency
    5. event dayFri 26 MarEvent day
    6. 3 days afterMon 29 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  4. Daylight Saving Time startsSun 28 Mar 2027Observancestart Fri 26 Feb · offer Sun 14 Mar · urgency Thu 25 Mar
    1. 30 days outFri 26 FebTeaser
    2. 14 days outSun 14 MarMain offer
    3. 7 days outSun 21 MarReminder
    4. 3 days outThu 25 MarFinal urgency
    5. event daySun 28 MarEvent day
    6. 3 days afterWed 31 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  5. Easter SundaySun 28 Mar 2027Observancestart Fri 26 Feb · offer Sun 14 Mar · urgency Thu 25 Mar
    1. 30 days outFri 26 FebTeaser
    2. 14 days outSun 14 MarMain offer
    3. 7 days outSun 21 MarReminder
    4. 3 days outThu 25 MarFinal urgency
    5. event daySun 28 MarEvent day
    6. 3 days afterWed 31 MarTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  6. Easter MondayMon 29 Mar 2027Public holidaystart Sat 27 Feb · offer Mon 15 Mar · urgency Fri 26 Mar
    1. 30 days outSat 27 FebTeaser
    2. 14 days outMon 15 MarMain offer
    3. 7 days outMon 22 MarReminder
    4. 3 days outFri 26 MarFinal urgency
    5. event dayMon 29 MarEvent day
    6. 3 days afterThu 1 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  7. Labor DaySat 1 May 2027Public holidaystart Thu 1 Apr · offer Sat 17 Apr · urgency Wed 28 Apr
    1. 30 days outThu 1 AprTeaser
    2. 14 days outSat 17 AprMain offer
    3. 7 days outSat 24 AprReminder
    4. 3 days outWed 28 AprFinal urgency
    5. event daySat 1 MayEvent day
    6. 3 days afterTue 4 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  8. Ascension DayThu 6 May 2027Public holidaystart Tue 6 Apr · offer Thu 22 Apr · urgency Mon 3 May
    1. 30 days outTue 6 AprTeaser
    2. 14 days outThu 22 AprMain offer
    3. 7 days outThu 29 AprReminder
    4. 3 days outMon 3 MayFinal urgency
    5. event dayThu 6 MayEvent day
    6. 3 days afterSun 9 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  9. Day after Ascension DayFri 7 May 2027Observancestart Wed 7 Apr · offer Fri 23 Apr · urgency Tue 4 May
    1. 30 days outWed 7 AprTeaser
    2. 14 days outFri 23 AprMain offer
    3. 7 days outFri 30 AprReminder
    4. 3 days outTue 4 MayFinal urgency
    5. event dayFri 7 MayEvent day
    6. 3 days afterMon 10 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  10. Mother’s DaySun 9 May 2027Observancestart Fri 9 Apr · offer Sun 25 Apr · urgency Thu 6 May
    1. 30 days outFri 9 AprTeaser
    2. 14 days outSun 25 AprMain offer
    3. 7 days outSun 2 MayReminder
    4. 3 days outThu 6 MayFinal urgency
    5. event daySun 9 MayEvent day
    6. 3 days afterWed 12 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  11. Whit SundaySun 16 May 2027Observancestart Fri 16 Apr · offer Sun 2 May · urgency Thu 13 May
    1. 30 days outFri 16 AprTeaser
    2. 14 days outSun 2 MayMain offer
    3. 7 days outSun 9 MayReminder
    4. 3 days outThu 13 MayFinal urgency
    5. event daySun 16 MayEvent day
    6. 3 days afterWed 19 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  12. Whit MondayMon 17 May 2027Public holidaystart Sat 17 Apr · offer Mon 3 May · urgency Fri 14 May
    1. 30 days outSat 17 AprTeaser
    2. 14 days outMon 3 MayMain offer
    3. 7 days outMon 10 MayReminder
    4. 3 days outFri 14 MayFinal urgency
    5. event dayMon 17 MayEvent day
    6. 3 days afterThu 20 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  13. Father’s DaySun 13 Jun 2027Observancestart Fri 14 May · offer Sun 30 May · urgency Thu 10 Jun
    1. 30 days outFri 14 MayTeaser
    2. 14 days outSun 30 MayMain offer
    3. 7 days outSun 6 JunReminder
    4. 3 days outThu 10 JunFinal urgency
    5. event daySun 13 JunEvent day
    6. 3 days afterWed 16 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  14. Belgian National DayWed 21 Jul 2027Public holidaystart Mon 21 Jun · offer Wed 7 Jul · urgency Sun 18 Jul
    1. 30 days outMon 21 JunTeaser
    2. 14 days outWed 7 JulMain offer
    3. 7 days outWed 14 JulReminder
    4. 3 days outSun 18 JulFinal urgency
    5. event dayWed 21 JulEvent day
    6. 3 days afterSat 24 JulTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  15. Assumption of MarySun 15 Aug 2027Public holidaystart Fri 16 Jul · offer Sun 1 Aug · urgency Thu 12 Aug
    1. 30 days outFri 16 JulTeaser
    2. 14 days outSun 1 AugMain offer
    3. 7 days outSun 8 AugReminder
    4. 3 days outThu 12 AugFinal urgency
    5. event daySun 15 AugEvent day
    6. 3 days afterWed 18 AugTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  16. Daylight Saving Time endsSun 31 Oct 2027Observancestart Fri 1 Oct · offer Sun 17 Oct · urgency Thu 28 Oct
    1. 30 days outFri 1 OctTeaser
    2. 14 days outSun 17 OctMain offer
    3. 7 days outSun 24 OctReminder
    4. 3 days outThu 28 OctFinal urgency
    5. event daySun 31 OctEvent day
    6. 3 days afterWed 3 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  17. All Saints' DayMon 1 Nov 2027Public holidaystart Sat 2 Oct · offer Mon 18 Oct · urgency Fri 29 Oct
    1. 30 days outSat 2 OctTeaser
    2. 14 days outMon 18 OctMain offer
    3. 7 days outMon 25 OctReminder
    4. 3 days outFri 29 OctFinal urgency
    5. event dayMon 1 NovEvent day
    6. 3 days afterThu 4 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  18. Armistice DayThu 11 Nov 2027Public holidaystart Tue 12 Oct · offer Thu 28 Oct · urgency Mon 8 Nov
    1. 30 days outTue 12 OctTeaser
    2. 14 days outThu 28 OctMain offer
    3. 7 days outThu 4 NovReminder
    4. 3 days outMon 8 NovFinal urgency
    5. event dayThu 11 NovEvent day
    6. 3 days afterSun 14 NovTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  19. St. Nicholas DayMon 6 Dec 2027Observancestart Sat 6 Nov · offer Mon 22 Nov · urgency Fri 3 Dec
    1. 30 days outSat 6 NovTeaser
    2. 14 days outMon 22 NovMain offer
    3. 7 days outMon 29 NovReminder
    4. 3 days outFri 3 DecFinal urgency
    5. event dayMon 6 DecEvent day
    6. 3 days afterThu 9 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  20. Christmas EveFri 24 Dec 2027Observancestart Wed 24 Nov · offer Fri 10 Dec · urgency Tue 21 Dec
    1. 30 days outWed 24 NovTeaser
    2. 14 days outFri 10 DecMain offer
    3. 7 days outFri 17 DecReminder
    4. 3 days outTue 21 DecFinal urgency
    5. event dayFri 24 DecEvent day
    6. 3 days afterMon 27 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  21. Christmas DaySat 25 Dec 2027Public holidaystart Thu 25 Nov · offer Sat 11 Dec · urgency Wed 22 Dec
    1. 30 days outThu 25 NovTeaser
    2. 14 days outSat 11 DecMain offer
    3. 7 days outSat 18 DecReminder
    4. 3 days outWed 22 DecFinal urgency
    5. event daySat 25 DecEvent day
    6. 3 days afterTue 28 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  22. Boxing DaySun 26 Dec 2027Observancestart Fri 26 Nov · offer Sun 12 Dec · urgency Thu 23 Dec
    1. 30 days outFri 26 NovTeaser
    2. 14 days outSun 12 DecMain offer
    3. 7 days outSun 19 DecReminder
    4. 3 days outThu 23 DecFinal urgency
    5. event daySun 26 DecEvent day
    6. 3 days afterWed 29 DecTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  23. New Year's EveFri 31 Dec 2027Observancestart Wed 1 Dec · offer Fri 17 Dec · urgency Tue 28 Dec
    1. 30 days outWed 1 DecTeaser
    2. 14 days outFri 17 DecMain offer
    3. 7 days outFri 24 DecReminder
    4. 3 days outTue 28 DecFinal urgency
    5. event dayFri 31 DecEvent day
    6. 3 days afterMon 3 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

Already passed · 15
  1. Epiphany (Past)Tue 6 Jan 2026Observancestart Sun 7 Dec · offer Tue 23 Dec · urgency Sat 3 Jan
    1. 30 days outSun 7 DecTeaser
    2. 14 days outTue 23 DecMain offer
    3. 7 days outTue 30 DecReminder
    4. 3 days outSat 3 JanFinal urgency
    5. event dayTue 6 JanEvent day
    6. 3 days afterFri 9 JanTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  2. Valentine's Day (Past)Sat 14 Feb 2026Observancestart Thu 15 Jan · offer Sat 31 Jan · urgency Wed 11 Feb
    1. 30 days outThu 15 JanTeaser
    2. 14 days outSat 31 JanMain offer
    3. 7 days outSat 7 FebReminder
    4. 3 days outWed 11 FebFinal urgency
    5. event daySat 14 FebEvent day
    6. 3 days afterTue 17 FebTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  3. Daylight Saving Time starts (Past)Sun 29 Mar 2026Observancestart Fri 27 Feb · offer Sun 15 Mar · urgency Thu 26 Mar
    1. 30 days outFri 27 FebTeaser
    2. 14 days outSun 15 MarMain offer
    3. 7 days outSun 22 MarReminder
    4. 3 days outThu 26 MarFinal urgency
    5. event daySun 29 MarEvent day
    6. 3 days afterWed 1 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  4. Good Friday (Past)Fri 3 Apr 2026Observancestart Wed 4 Mar · offer Fri 20 Mar · urgency Tue 31 Mar
    1. 30 days outWed 4 MarTeaser
    2. 14 days outFri 20 MarMain offer
    3. 7 days outFri 27 MarReminder
    4. 3 days outTue 31 MarFinal urgency
    5. event dayFri 3 AprEvent day
    6. 3 days afterMon 6 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  5. Easter Sunday (Past)Sun 5 Apr 2026Observancestart Fri 6 Mar · offer Sun 22 Mar · urgency Thu 2 Apr
    1. 30 days outFri 6 MarTeaser
    2. 14 days outSun 22 MarMain offer
    3. 7 days outSun 29 MarReminder
    4. 3 days outThu 2 AprFinal urgency
    5. event daySun 5 AprEvent day
    6. 3 days afterWed 8 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  6. Easter Monday (Past)Mon 6 Apr 2026Public holidaystart Sat 7 Mar · offer Mon 23 Mar · urgency Fri 3 Apr
    1. 30 days outSat 7 MarTeaser
    2. 14 days outMon 23 MarMain offer
    3. 7 days outMon 30 MarReminder
    4. 3 days outFri 3 AprFinal urgency
    5. event dayMon 6 AprEvent day
    6. 3 days afterThu 9 AprTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  7. Labor Day (Past)Fri 1 May 2026Public holidaystart Wed 1 Apr · offer Fri 17 Apr · urgency Tue 28 Apr
    1. 30 days outWed 1 AprTeaser
    2. 14 days outFri 17 AprMain offer
    3. 7 days outFri 24 AprReminder
    4. 3 days outTue 28 AprFinal urgency
    5. event dayFri 1 MayEvent day
    6. 3 days afterMon 4 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  8. Mother’s Day (Past)Sun 10 May 2026Observancestart Fri 10 Apr · offer Sun 26 Apr · urgency Thu 7 May
    1. 30 days outFri 10 AprTeaser
    2. 14 days outSun 26 AprMain offer
    3. 7 days outSun 3 MayReminder
    4. 3 days outThu 7 MayFinal urgency
    5. event daySun 10 MayEvent day
    6. 3 days afterWed 13 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  9. Ascension Day (Past)Thu 14 May 2026Public holidaystart Tue 14 Apr · offer Thu 30 Apr · urgency Mon 11 May
    1. 30 days outTue 14 AprTeaser
    2. 14 days outThu 30 AprMain offer
    3. 7 days outThu 7 MayReminder
    4. 3 days outMon 11 MayFinal urgency
    5. event dayThu 14 MayEvent day
    6. 3 days afterSun 17 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  10. Day after Ascension Day (Past)Fri 15 May 2026Observancestart Wed 15 Apr · offer Fri 1 May · urgency Tue 12 May
    1. 30 days outWed 15 AprTeaser
    2. 14 days outFri 1 MayMain offer
    3. 7 days outFri 8 MayReminder
    4. 3 days outTue 12 MayFinal urgency
    5. event dayFri 15 MayEvent day
    6. 3 days afterMon 18 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  11. Whit Sunday (Past)Sun 24 May 2026Observancestart Fri 24 Apr · offer Sun 10 May · urgency Thu 21 May
    1. 30 days outFri 24 AprTeaser
    2. 14 days outSun 10 MayMain offer
    3. 7 days outSun 17 MayReminder
    4. 3 days outThu 21 MayFinal urgency
    5. event daySun 24 MayEvent day
    6. 3 days afterWed 27 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  12. Whit Monday (Past)Mon 25 May 2026Public holidaystart Sat 25 Apr · offer Mon 11 May · urgency Fri 22 May
    1. 30 days outSat 25 AprTeaser
    2. 14 days outMon 11 MayMain offer
    3. 7 days outMon 18 MayReminder
    4. 3 days outFri 22 MayFinal urgency
    5. event dayMon 25 MayEvent day
    6. 3 days afterThu 28 MayTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  13. Father’s Day (Past)Sun 14 Jun 2026Observancestart Fri 15 May · offer Sun 31 May · urgency Thu 11 Jun
    1. 30 days outFri 15 MayTeaser
    2. 14 days outSun 31 MayMain offer
    3. 7 days outSun 7 JunReminder
    4. 3 days outThu 11 JunFinal urgency
    5. event daySun 14 JunEvent day
    6. 3 days afterWed 17 JunTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  14. Belgian National Day (Past)Tue 21 Jul 2026Public holidaystart Sun 21 Jun · offer Tue 7 Jul · urgency Sat 18 Jul
    1. 30 days outSun 21 JunTeaser
    2. 14 days outTue 7 JulMain offer
    3. 7 days outTue 14 JulReminder
    4. 3 days outSat 18 JulFinal urgency
    5. event dayTue 21 JulEvent day
    6. 3 days afterFri 24 JulTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

  15. Assumption of Mary (Past)Sat 15 Aug 2026Public holidaystart Thu 16 Jul · offer Sat 1 Aug · urgency Wed 12 Aug
    1. 30 days outThu 16 JulTeaser
    2. 14 days outSat 1 AugMain offer
    3. 7 days outSat 8 AugReminder
    4. 3 days outWed 12 AugFinal urgency
    5. event daySat 15 AugEvent day
    6. 3 days afterTue 18 AugTail

    This date is taken from a published holiday calendar, so it can move by a day where the holiday depends on observation.

Commercial dates follow calendar rules and are exact for any year. Holiday dates come from official calendars and say so when tentative.

A date in a table does not run itself.

You have the events and the day each campaign has to be live. Nudgesmart is where that campaign gets built and put on the storefront, and days until holiday is one of its targeting conditions, so the popup can hold itself back until the run-up starts.

Build the campaign

How it's calculated

An ecommerce marketing calendar is the set of retail dates a store sells into, together with the day to switch each campaign on rather than only the day of the event itself. For Black Friday 2026, which falls on Friday 27 November, that means a teaser live from Wednesday 28 October, the main offer from Friday 13 November and final urgency from Tuesday 24 November.

Offsets: the holiday-proximity factor in the Nudgesmart storefront intent model, which scores a date at 0.25 from 30 days out, 0.40 from 14, 0.60 from 7, 0.85 from 3, 1.00 on the day and 0.50 for 3 days after. Commercial dates are computed from calendar rules. Public and religious holidays come from official published holiday calendars. No date on this page is estimated.

One date and one ladder. The dates are the easy half and everybody publishes them; the offsets are the half that decides whether the campaign was live in time.

The retail date
The day itself. Commercial dates such as Black Friday and Cyber Monday are computed from a calendar rule, so they are exact for any year: Black Friday is the day after the fourth Thursday of November, and Cyber Monday is the Monday after that. Public and religious holidays are fetched rather than computed, because a rule cannot produce them.
Proximity score
What our storefront model gives a shopper based on how close the nearest retail date is. It is a live input to whether a campaign fires, not a metric invented for this page. The ladder has six rungs and the schedule has six rows because they are the same six rungs.
30 days out
The first day the proximity score is anything other than zero. Starting earlier is not wrong, it simply earns no proximity signal, which is why this is the recommended start rather than an arbitrary month.
14 and 3 days out
The rungs where the score steps to 0.40 and then 0.85. The main offer belongs at the first, final urgency at the second. They are read off the model, not chosen for how they sound.
3 days after
The sixth rung, and the one most calendars miss entirely. The score is still 0.50 for three days after the event, so the schedule runs past the date instead of stopping on it.
Your market
Changes both halves of the list. The global commercial dates are the same everywhere because they are computed from calendar rules, but the public and religious holidays are entirely different, seven markets add regional trading periods, and whether an event should appear at all can change: markets on the non-Christmas list do not get Christmas as a headline date.

Nudgesmart is available on the Shopify App Store. Browse the template library or see what it costs.

Worked examples — United States, 2026

Every column below is produced by the same function the calendar above runs, so the table and the tool cannot disagree. Dates are exact; the offsets are the model rungs.

Worked examples: 2026 retail dates in the United States and the campaign schedule each one produces
EventDateTeaser (-30)Main offer (-14)Final urgency (-3)Tail (+3)
Black FridayFri 27 NovWed 28 OctFri 13 NovTue 24 NovMon 30 Nov
Cyber MondayMon 30 NovSat 31 OctMon 16 NovFri 27 NovThu 3 Dec
Singles' Day (11.11)Wed 11 NovMon 12 OctWed 28 OctSun 8 NovSat 14 Nov
Holiday Shopping SeasonSun 1 NovFri 2 OctSun 18 OctThu 29 OctWed 4 Nov
Valentine's Day ShoppingSat 14 FebThu 15 JanSat 31 JanWed 11 FebTue 17 Feb
Mother's Day ShoppingSun 10 MayFri 10 AprSun 26 AprThu 7 MayWed 13 May

The tail column is the row most calendars do not have. The proximity factor is still 0.50 for three days after an event, so a campaign that ends on the day ends early — which is why Black Friday’s schedule runs to Cyber Monday rather than stopping on the Friday.

What this number doesn't tell you

A schedule is not a forecast

These dates say when shopper intent around an event is measurable, not how much anyone will spend. Nothing on this page projects revenue, and a date being on it is not a claim that it is worth trading into for your category.

The ladder is about proximity, not about your offer

The model scores how close the date is. It has no opinion on whether the discount is deep enough, the creative works, or the product suits the occasion. A perfectly timed campaign for the wrong offer is still the wrong offer.

Commercial events are computed, holidays are fetched, and they are not equally certain

Black Friday follows a rule and is exact for any year. A public holiday depends on an official calendar and, for lunar and Islamic dates, on observation that can move the day either way by one. Every row on this page states which of the two produced it.

Not every market has regional trading dates, and that is a real difference

All 56 markets get the twelve global commercial dates and their own public and religious holidays, which is the bulk of what a retail calendar is for. Seven of them also carry regional trading periods, so a merchant in the United Arab Emirates sees the Dubai Shopping Festival and a merchant in Germany does not see a German equivalent, because there is no rule for one that we would not be inventing. That is a gap in the source, not a judgement about the market.

Seasons are ranges, and the schedule anchors on the start

Trading periods such as the holiday shopping season or an end-of-financial-year sale run for weeks. The schedule counts backwards from the day the period opens, which is the day the campaign has to be live, not from the middle or the end.

Questions

When should I start a Black Friday campaign?

Thirty days out. For Black Friday 2026, which falls on Friday 27 November 2026, that is Wednesday 28 October 2026 for a teaser, Friday 13 November for the main offer and Tuesday 24 November for final urgency. Thirty days is not a rule of thumb: it is the outermost rung of the proximity model Nudgesmart runs on the storefront, and at thirty-one days out that model scores the date at exactly zero.

Why does this calendar tell me to keep running after the date?

Because the model still scores proximity at 0.50 for three days after an event. A campaign switched off on the day itself switches off while shopper intent is still elevated. Every schedule on this page therefore ends with a tail row rather than on the date.

Is there a month view, or just a list of dates?

Both, plus a shortcut. The page opens on the next five dates for your market, each with the day to switch the campaign on, then a month grid where every dated day is marked and opens into its full schedule. Underneath those, every date in both years is in a list you can open, grouped into worldwide dates and your own market. The grid shows one month at a time and every month from January 2026 to December 2027 is its own link, so moving through the year never loses the country you chose.

What is the difference between the two kinds of date on the grid?

A filled coral square is a commercial date computed from a calendar rule, such as Black Friday being the day after the fourth Thursday of November. A hollow blue circle is a public or religious holiday taken from official published holiday calendars, such as Thanksgiving Day or Diwali. They come from different sources and they are not equally certain: the computed ones are exact for any year, while a holiday depends on an official calendar and, for lunar and Islamic dates, on observation that can move the day by one.

Which countries does this cover?

56 markets across North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America, each with its own public and religious holidays alongside the commercial retail calendar. The twelve global commercial dates, meaning Black Friday, Cyber Monday, Singles Day, Christmas, Valentines Day, the Back to School and Holiday Shopping seasons and the rest, are computed from calendar rules and apply in every one of them. Seven markets carry extra regional trading dates on top: the United States, United Kingdom, Canada, Australia, India, United Arab Emirates and Saudi Arabia have their own seasons such as the Dubai Shopping Festival, Riyadh Season, Boxing Day Sales and end of financial year. Every market gets the full backwards-dated schedule either way.

Why is Christmas missing from the Saudi Arabia and United Arab Emirates lists?

The same exclusion list our storefront model uses treats those markets as non-Christmas, and the model scores Christmas proximity at zero there. Surfacing it as a headline retail date would contradict the model this tool is built on, so the event is dropped from the data rather than hidden in the layout.

Where do Diwali, Ramadan and Eid come from?

From official published holiday calendars, fetched and committed into the build. Those dates move against the Gregorian calendar and cannot be produced by a rule, so they are fetched rather than computed: Diwali is 8 November 2026 and 29 October 2027, and Ramadan begins on 18 February 2026 in the United Arab Emirates. Where the source itself is not certain of a date it says so, and this page carries that word through rather than smoothing it over: the 2027 Islamic dates are published as tentative. The alternative was to print an approximation from a hardcoded table, which is what the underlying app did; that table put the start of Ramadan 2026 on 17 February, one day wrong, and it was deleted rather than ported.

Do I need an account or an install to use this?

No. The calendar is ungated, asks for no email address and sends nothing about your store anywhere. Pick a market and the schedule is already on the page.

Get started

The dates are the easy half. The campaign is the job.

Nudgesmart can gate a campaign on how close a shopper is to a retail date, so a row in the schedule above becomes something that fires on its own.

Browse templates
Ecommerce Marketing Calendar 2026-2027 | Free Tool | Nudgesmart