Pick Your Prize
Pick-your-prize gamified popup for Shopify. Visitors pick from 3 mystery boxes to reveal their welcome offer — engagement-driven email capture.
Why this template works
The pick-a-present mechanic is a softer alternative to spin-to-win. Same dopamine-before-payoff principle, but the visual is calmer (3 boxes vs. a busy wheel) — better for premium and design-conscious brands where spin-wheels feel off-brand.
Visitors pick a box, the box opens, the prize is revealed. Email capture sits between pick and reveal, so the opt-in feels like part of the unboxing rather than a paywall. Stores using this report 25-35% engagement rates — slightly below spin-wheel but with brand-fit advantages for categories where mystery and curation matter (jewelry, beauty, lifestyle).
When to use this template
Best for
- premium DTC
- jewelry
- beauty
- lifestyle
- curated boxes
Conversion scenarios
- Email capture with brand-appropriate gamification
- Welcome offer for premium categories
- Holiday gift-wrapping themed campaign
- Subscription-box sign-up incentive
Set up in 3 steps
- 01
Configure 3 prize tiers
10% off, 15% off, free gift wrap. Each box = one prize. Visitor picks the box, can't see what's inside.
- 02
Wire the email capture
Sits between "pick a box" and "reveal" — the opt-in feels like a beat in the unboxing animation, not a barrier.
- 03
Customize the visual theme
Default ships with neutral gift-box illustrations. Swap for seasonal (holiday wrapping in December, hearts in February) for moments.
Frequently asked
How is this different from spin-to-win?
Calmer aesthetic, better for premium brands. Lower engagement rate (25-35% vs spin-wheel's 30-45%) but stronger brand fit.
Should the boxes have different odds?
No — visitors expect equal probability. Stack the prizes so even the "least valuable" prize is a real value (free shipping, free sample).
Can I run this with spin-to-win simultaneously?
No — only one gamified popup at a time. Pick the one that matches your brand voice.
Two themes, one engine
Every template ships in light and dark. The conversion flow, copy, and animations are identical — pick what matches your storefront.
From the Gamification collection
Scratch & Reveal
Scratch & reveal popup for Shopify. Tactile gamified discount — visitors scratch to reveal their offer. 35-40% engagement rate. Live preview.
Spin to Win
Spin-to-win popup for Shopify. Gamified email capture — 30%+ engagement rates, 2-3x higher than standard discount popups. Live preview.
Use Pick Your Prize
in your store today.
Install in one click. The template loads pre-configured in your editor — customize copy, colors, and triggers in minutes.