Scratch & Reveal
Scratch & reveal popup for Shopify. Tactile gamified discount — visitors scratch to reveal their offer. 35-40% engagement rate. Live preview.
Why this template works
Scratch cards add a physical-feel layer to digital coupon-reveal that spin-wheels and pick-a-present don't have. The tactile dragging-to-reveal interaction is uniquely sticky on mobile (where most popup interactions happen) — the gesture is satisfying even before the prize lands. Engagement rates run 35-40%, slightly above spin-wheels for mobile-heavy traffic.
The classic gold-foil scratch aesthetic also signals "lottery ticket" energy, which some categories love (lifestyle, novelty, gift) and others should avoid (luxury, B2B, technical). Match to brand voice carefully.
When to use this template
Best for
- mobile-heavy stores
- lifestyle
- novelty
- gift categories
- casual/playful brands
Conversion scenarios
- Mobile-first email capture
- Welcome offer with tactile engagement
- Holiday/seasonal moments
- Brand-personality flex campaigns
Set up in 3 steps
- 01
Configure win/lose ratio
Default 80% win / 20% sympathy prize works. Higher win rate feels generous; too many "try again" responses feel rigged.
- 02
Customize the scratch surface
Default gold foil. Swap to themed colors for seasonal moments (silver for New Year, red for Valentine's).
- 03
Wire the email capture
Email required to scratch. Captures even on "lose" outcomes — the email is the real prize.
Frequently asked
Does scratching work well on mobile?
Yes — better than desktop, actually. The tactile drag gesture is native to phones; clicking to scratch on desktop feels less natural.
Should I always have a "win"?
No — a small percentage (15-25%) of "try again next time" responses feels honest and makes the wins feel earned. 100% win rates feel rigged.
Is this on-brand for premium DTC?
Usually no. Scratch cards lean playful/casual. For premium, use pick-a-present instead.
Two themes, one engine
Every template ships in light and dark. The conversion flow, copy, and animations are identical — pick what matches your storefront.
From the Gamification collection
Pick Your Prize
Pick-your-prize gamified popup for Shopify. Visitors pick from 3 mystery boxes to reveal their welcome offer — engagement-driven email capture.
Spin to Win
Spin-to-win popup for Shopify. Gamified email capture — 30%+ engagement rates, 2-3x higher than standard discount popups. Live preview.
Use Scratch & Reveal
in your store today.
Install in one click. The template loads pre-configured in your editor — customize copy, colors, and triggers in minutes.