What should the FAQ page on my Shopify store say?
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One click writes a full draft and opens the FAQ widget below. Then change the store details in step 2 until the draft describes your store.
Pick one of the three stores above. A grouped FAQ draft appears here, followed by the FAQ widget it is meant for.
The store details the draft is built from
A Shopify FAQ is a set of short answers to the questions shoppers ask before and after they buy, grouped under shipping, returns, orders, payments and products, so a clothing store that ships abroad, packs orders in 2 business days and takes returns for 30 days gets 18 drafted answers with bracketed gaps where only the store knows the detail, ready to carry into an FAQ widget.
A starting draft written from fixed templates, not legal advice and not a finished policy. Every answer needs checking against your own policies and the rules where you sell. The widget it is written for is in the store widget gallery, and the FAQ widget help article shows each step in the app.
Three answers are needed to write anything, because shipping, returns and order changes all hang on them. The rest add or remove whole questions.
- Ships abroad
- Yes adds an international delivery answer, a duties and taxes line and a currency question. No writes a plain domestic-only answer, which saves overseas shoppers a support email.
- Return window
- Days from delivery, from 0 to 365. Zero writes a no change-of-mind answer that still covers damaged and faulty items. Anything above zero adds how to start a return, refund timing and exchanges.
- Processing time
- Business days between the order and the parcel leaving you, from 0 to 30. Zero means same-day dispatch, which also changes the answer about editing or cancelling an order.
- Payment methods
- Optional. The kinds of payment your checkout offers, named generically. Buy now, pay later and gift cards each bring their own question. Leave it empty and the answer keeps a gap to fill.
- Subscriptions and size guide
- Optional. Each brings its own questions: how subscriptions work and how to pause or cancel them, and how to find the right size.
- Bracketed gaps
- Anything the tool cannot know, such as your support address, delivery times by region or which items are final sale, stays in square brackets. The count above the draft tells you how many are left.
- FAQ widget layouts
- The app shows the same questions as an accordion, with a side heading, in two columns or as cards. The preview under the draft switches between them, and the layout can be changed again in the app at any time.
Nudgesmart adds widgets like this one to your store from the theme editor, in your theme’s fonts and colours by default, and is available on the Shopify App Store. See every widget layout or see what it costs.
Four stores, four draft FAQs
Invented store profiles. The question count, the gaps and the sample return answer in each row come from the same function the generator above runs.
| Store | Questions | Gaps to fill | Return answer, as drafted |
|---|---|---|---|
| Clothing store, ships abroad, 30-day returns | 18 | 22 | You can return unused items in their original condition within 30 days of delivery. [List any items that cannot be returned, such as final-sale, personalised or hygiene items.] |
| Coffee subscription, domestic only | 17 | 18 | You can return unused items in their original condition within 14 days of delivery. [List any items that cannot be returned, such as final-sale, personalised or hygiene items.] |
| Made-to-order prints, no change-of-mind returns | 14 | 17 | We do not offer returns for a change of mind. If an item arrives damaged, faulty or not as described, email [your support email] within [X] days of delivery and we will put it right. |
| Same-day dispatch, payments not chosen yet | 15 | 16 | You can return unused items in their original condition within 60 days of delivery. [List any items that cannot be returned, such as final-sale, personalised or hygiene items.] |
Before the FAQ goes live
This is a starting draft, not legal advice
Consumer law on returns, refunds and cancellations differs by country and sometimes by product. In some places shoppers hold a right to cancel that no store policy can take away. Check every answer against your real policies and the rules where you and your customers are before it goes on the store.
Every bracket has to go
An answer that still shows your support email in square brackets costs more trust than a missing answer. Read each one through and fill the gap or delete the line before you publish.
The FAQ must agree with your policy pages
If the FAQ says 30 days and the refund policy says 14, a customer will quote whichever suits them. Settle the policy first, then make each answer match it word for word.
The preview shows sample questions
The widget under the draft is the app widget with sample content, so you can judge layout, style and colours. The questions you keep are entered in the app, where the Store details form fills the shipping, returns and contact answers from what you tell it.
Your inbox knows questions this draft does not
The draft covers what most stores get asked. Your own support emails show what your store gets asked. Read the last month of them and add whatever keeps coming back.
Questions about the FAQ generator
What should a Shopify FAQ include?
The questions that otherwise arrive by email: how long orders take to ship and arrive, whether you ship abroad, how returns and refunds work, how to change or cancel an order, which payments you take, and anything particular to your products such as sizing or subscriptions.
How do I put these answers on my store?
Install Nudgesmart, open Store Widgets, choose Create Widget and pick the FAQ widget. The Store details form fills the shipping, returns and contact answers from what you tell it, and you add the rest from your draft. Add to store opens your theme editor with the block already added, so you choose the spot and save. The FAQ widget help article walks through each screen.
Where should an FAQ sit: the product page or its own page?
Both work. A few answers about delivery and returns on the product page catch the doubt while the shopper is deciding. A longer list with orders, payments and account questions reads better on a dedicated FAQ page linked from the footer.
Are the answers ready to publish?
No. They are a draft built from four or five facts about your store, with bracketed gaps for everything else. Fill every gap and check each answer against your real policies first.
Does the preview use my answers?
No. It is the app widget with sample questions, so you can try layouts, styles and colours. Your own questions and answers go in once the widget is created in the app.
Does this tool store what I enter?
No. The draft is written in your browser and nothing you type is sent anywhere.
An answer on the product page is read at the moment the doubt appears.
Nudgesmart adds an FAQ widget to your product pages from the theme editor, and its Store details form fills the shipping, returns and contact answers for you.
