“As seen in” logo bar for Shopify
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Pick the strip closest to yours. Invented names fill it to begin with; replace them with your own in step 2.
Choose one of the three strips above. You get a check on every name, the heading the strip can honestly carry, and the layout that suits the list.
Four ways a logo can earn its place
An as seen in logo bar is a strip of outlet, stockist or award logos on a Shopify store that shows where the business has been featured or sold, and this checker sorts each name you type into usable, usable under a different heading, or not usable, with what to confirm before it goes up.
The rules here follow the FTC Endorsement Guides (16 CFR Part 255) and UK CMA guidance on advertising that is not labelled as such. This is not legal advice. All three layouts are in the store widgets gallery, and the store widgets help covers adding one to your store.
The same logo means different things depending on how you came to be connected. The checker asks for that connection, not just the name.
- Featured article
- A journalist, editor or host chose to write or talk about your business, and you did not pay for it. This is the only kind that belongs under As seen in.
- Paid placement
- A sponsored post, an advertorial, a paid gift-guide slot or an ad. It may look like an article on the outlet site, but it is advertising, and a strip that presents it as coverage misleads.
- Stockist or partner
- A shop, marketplace or brand that sells your products or works with you. Worth showing, under a heading that says so, such as Stocked at.
- Award
- A prize or listing you won, with a name, a category and a year. A shortlist place is worth mentioning in words, not as a winner badge.
- One tone
- Logos recoloured to greyscale or a single colour. A row of full-colour brand marks pulls the eye away from your own products; one tone reads as a calm line of evidence.
Nudgesmart adds widgets like this one to your store from the theme editor, in your theme’s fonts and colours by default, and is available on the Shopify App Store. See every widget layout or see what it costs.
Five lists of names, and what the checker says
Every outlet, shop and award below is invented. The heading, layout and flags come from the same checker the tool above runs.
| Store | Heading | Layout | What the checker flags |
|---|---|---|---|
| Jewellery brand, three features in local papers | As seen in | Row | Nothing to flag |
| Snack maker, five shops plus one magazine feature | As seen in and Stocked at | Row | Press and stockists are different promises. Run them as two strips, one per heading, so a shop that sells you is never read as a magazine that reviewed you. |
| Skincare brand, two features and one sponsored gift-guide slot | As seen in | Row | The Gift Edit: paid placement. The FTC Endorsement Guides (16 CFR Part 255) and UK CMA guidance both treat advertising dressed as independent coverage as misleading, so it stays out of any As seen in strip. One or two logos make a thin strip that draws the eye to how few there are. Until you have more, a short quote from the piece, with a link, does the job better. |
| Coffee roaster, one regional award | Awards | Row | One or two logos make a thin strip that draws the eye to how few there are. Until you have more, a short quote from the piece, with a link, does the job better. |
| Candle shop, only paid advertorials so far | No strip yet | — | Nothing here can go under an As seen in heading. Paid placements are advertising; show them as sponsored, or not at all. Home Picks, The Gift Edit: paid placements. The FTC Endorsement Guides (16 CFR Part 255) and UK CMA guidance both treat advertising dressed as independent coverage as misleading, so they stay out of any As seen in strip. |
Where a logo strip turns into a false claim
Paid is not press
If money changed hands for the space, it is advertising. The FTC Endorsement Guides, 16 CFR Part 255, and UK CMA guidance on hidden advertising both treat paid content presented as independent opinion as misleading. A sponsored feature can still be mentioned, labelled as sponsored, but never under As seen in.
A mention is not a licence
Being covered lets you say you were covered. It does not give you the right to use the outlet logo, which is a trademark. Many outlets publish rules for this; when there are none, ask. Naming the outlet in plain text, linked to the piece, is the fallback that needs no permission.
Stockists are not endorsements
A retailer selling your product is a fact worth showing, but placing its logo under a press heading suggests it reviewed or recommended you. Keep shops in their own strip, with their agreement, and keep the list current.
Old coverage ages badly
A feature from years ago about a product you no longer make, or a link that now goes nowhere, undercuts the point of the strip. Keep only what you could still link to.
The strip cannot say what the article said
A logo proves an outlet noticed you, not that it praised you. If the piece was mixed, the logo alone overstates it. Link to the article and let shoppers read it.
Logo bar questions
How do I add an As seen in logo bar to Shopify?
Check your list here and preview the layouts, then create a logo strip widget in the Nudgesmart app, upload your logos and publish it. Add to store opens your theme editor with the block already in place, and you save it there.
Can the logo strip show things other than press?
Yes. The logo strip in the app takes any logos, so stockists, partners, certifications you actually hold and awards all work, each under a heading that says what it is.
Do I need permission to use a magazine logo?
Often, yes. The logo is a trademark, and coverage does not license it. Check the outlet press or brand page for rules, or ask the journalist or editor. If you cannot get an answer, name the outlet in text and link to the article.
Can I show a sponsored post in an As seen in bar?
No. Paid space is advertising. Show it labelled as sponsored, or leave it out. Putting it next to earned coverage implies an editor chose you when you paid to be there.
Should the logos be in colour?
Usually not. Greyscale or a single colour keeps the strip calm and stops a bright logo from competing with your products. The preview lets you try the styles and colour palettes on the real widget.
How many logos should the strip have?
Enough to be credible and no more than you can link to. A short row suits a few strong names; a grid or a scrolling strip suits a long stockist list. One or two logos are often better as a quote with a link.
Real coverage reassures a first-time visitor.
Nudgesmart has a logo strip widget that scrolls, sits in a row or fills a grid, and Add to store opens your theme editor with it ready to save.
