Shopify trust badges generator
Last updated
One click and a working badge row appears below. The badges and wording are ours to begin with; make sure each one is true of your store in step 2.
Pick one of the three designs above. The badges, running on a sample product area, and the code you paste both appear here.
What a badge row is made of
Shopify trust badges are small icons with short promises, such as secure checkout, free shipping or easy returns, placed near the buy button or in the cart to answer doubts before they stop a sale, and this generator draws them as plain SVG and HTML you paste into a Custom Liquid block.
No figure is quoted for what trust badges do to conversion. The numbers that circulate come without a disclosed sample, so none is repeated here. What a badge can honestly do is answer a question a shopper already has.
A badge is only as good as the promise behind it. The parts below decide how it looks; the policy you publish decides whether it is true.
- Badge
- One icon plus a label, and an optional second line. Pick up to 6 from the set; more than that turns a reassurance into a wall of icons nobody reads.
- Generic icons
- Every icon is a simple line drawing made for this tool: a padlock, a van, a returning arrow, a shield. None imitates a card network, a payment brand or a security company seal, because showing a mark you are not licensed to use, or a seal you were not awarded, is its own problem.
- Label and second line
- The label is the promise in three words. The second line is where the specific goes, such as a return window or a dispatch time, and it can be switched off for a tighter row.
- Row or list
- A row sits the badges side by side and wraps to two per line on a phone. A list stacks them with the icon on the left, which suits a narrow product column or a cart sidebar.
- Panel
- An optional tinted box behind the badges. It separates them from the buy area around them, and it is what keeps light text readable if your section background changes.
Nudgesmart is available on the Shopify App Store. Browse the template library or see what it costs.
Five badge rows, and what the generator flags
Invented settings. The badge count, layout and every flag come from the same function the generator above runs.
| Scenario | Badges kept | Layout | What the generator says |
|---|---|---|---|
| Under the buy button, three essentials | Secure checkout, Free shipping, Easy returns | Row | A returns or money-back badge is a promise. Make sure the wording matches the refund policy you actually publish. |
| Cart page panel with a guarantee | 30-day money back, Ships fast, Real people, Secure checkout | List, panel | A returns or money-back badge is a promise. Make sure the wording matches the refund policy you actually publish. |
| Eight badges asked for, labels only | Secure checkout, Free shipping, Easy returns, Money-back guarantee, Ships fast, Real people | Row | Only 6 badges fit a row that still reads on a phone. The extra ones were left out. A returns or money-back badge is a promise. Make sure the wording matches the refund policy you actually publish. |
| White text with no panel behind it | Recyclable packaging, Gift ready | Row | Light text with no panel behind it disappears on a white page. Switch the preview to a light page to check. |
| Nothing selected | none | — | Choose at least one badge. A trust row with nothing in it is an empty strip. |
Where badges stop helping
A badge makes a promise on your behalf
Easy returns and money back are commitments. If the refund policy a shopper can read says something narrower, the badge is the thing they will quote back to you. Write the badges after the policy, not before.
Payment logos belong to their owners
Card and wallet logos are trademarks with their own usage rules. Your theme can already show the payment methods your checkout accepts, from Shopify, with the correct marks. Use that rather than pasting logo images.
Secure checkout is Shopify, not the badge
Checkout on Shopify is served over an encrypted connection whatever the product page shows. The badge tells shoppers so; it does not add security, and it should not claim a certificate or audit you do not hold.
Six icons read as none
Past a handful, badges become texture. Three that answer the questions your customers actually ask by email are worth more than a full row of generic reassurance.
It does not know who is looking
The same badges show to a first-time visitor and a customer on their tenth order. A returning buyer does not need convincing that you ship; a hesitant new one might need something more specific.
Trust badge questions
How do I add trust badges to a Shopify product page?
In the theme editor open a product template, add a Custom Liquid block to the product information area, move it under the buy buttons and paste the generated block into it. Every product on that template gets the row, with no app and no script.
Can I add card or payment logos with this?
No, on purpose. Those logos are trademarks with their own rules. Most themes can already show the payment icons for the methods your checkout accepts, supplied by Shopify, and that is the safer place for them.
Which badges should I pick?
The ones that answer questions you already get. If shoppers email about delivery times, lead with dispatch. If they ask about sizing or fit, a returns badge with your window does more than a padlock.
Will the icons match my theme colours?
You set the icon colour and the text colour, and the text uses your theme font. Switch the preview between a light and a dark page to see how the row sits on both kinds of section.
Do the icons slow the page down?
They are inline SVG, a few lines each, with no image files and no script to load, so there is nothing extra for the browser to fetch.
Is anything sent to Nudgesmart when I use this?
No. The code is written in your browser and the preview runs in a sandboxed frame on this page. Nothing you type is stored or sent.
A promise under one button is a promise few shoppers read.
Nudgesmart has 13 campaign types and ready-made templates grouped by industry and campaign type, so a delivery or returns promise can reach shoppers beyond one product page.
