Growth Articles
12 growth articles to help you master conversion optimization and popup marketing.
· 9 min read
Email List Building: From 0 to 10K Subscribers
Step-by-step guide to building a massive email list using strategic popup campaigns.
Read article· 8 min read
How to Choose Referral Program Rewards for a Shopify Store
Give-get or one-sided, credit or cash, and how much you can afford to hand out: a practical way to pick referral rewards that pay for themselves.
Read article· 8 min read
How to Set Tiered Discount Thresholds for Spend More, Save More Offers
Where to put the first rung, how far apart the rungs should sit, when a fixed amount beats a percentage, and how to keep a spend more, save more ladder from eating your margin.
Read article· 7 min read
Spin the Wheel Probability: How to Set Prize Odds and a Prize Budget
How slice weights become real odds, why a generous-looking wheel can cost less than a stingy one, and how to put a budget range on a spin to win campaign before it goes live.
Read article· 7 min read
Popup Offers Compared: Percent Off vs Free Shipping vs a Free Gift
What each popular popup incentive really costs on a typical order, why the cheapest option changes with basket size, and how to choose before you think about persuasion.
Read article· 6 min read
Coupon Code Ideas: How to Name Discount Codes Shoppers Remember
Naming patterns that make a coupon code easy to recall and type, the characters that cause failed redemptions, and when a memorable code is the wrong choice.
Read article· 6 min read
How Much Traffic Does Your Store Need to Hit a Sales Goal?
Work a revenue target back into orders and traffic using your own order value and conversion rate, and see why the rate is often the bigger lever.
Read article· 6 min read
Sales Forecasting for a Small Online Store: Plan in Ranges
Why a forecast should be a band rather than a single number, how to pick a low and a high growth rate, and how to use the result for stock and spend.
Read article· 6 min read
Contribution Margin per Order: What Each Sale Really Leaves
Gross margin stops at the cost of goods. Contribution margin also counts shipping, packaging, payment fees and discounts, which is why it tells you more.
Read article· 5 min read
Charm Pricing for Online Stores: .99, .95 or Whole Numbers?
What charm and prestige price endings are, when each suits a brand, and how to check what re-ending a price list does to every unit you sell.
Read article· 6 min read
Ecommerce Return Rate: Measuring What Returns Really Cost
How to measure your return rate, why refunds and handling costs belong in separate columns, and what actually brings returns down.
Read article· 5 min read
How Many 5-Star Reviews Does It Take to Raise Your Store Rating?
Why a big review count makes a rating slow to move, how to plan with a realistic mix of new reviews, and how to ask for reviews the right way.
Read articleTurn the traffic you already have into customers.
Install it and pick a template. Or book fifteen minutes and I’ll do the first one with you, on your store — that call costs you nothing either way.
Not ready yet? Get new posts by email.
New posts when I publish them. Unsubscribe anytime.